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Quickly spot the unclear and confusing parts of your copy (so you can fix it), with Master of Web Copy Validation.

What if you could actually boost confidence in your work because you (and any skeptics in the room) will have more than just your gut to go on?

Meet: Master of Web Copy Validation.

See how to spot poor-performing copy. Then begin to hypothesize why it’s not working AND how you can fix it. With Master of Web Copy Validation.

Dramatic confidence improvement or your money back.

Get the training that’s trusted to uplevel careers at Fortune 500s and startups alike, including:

For every marketer, copywriter or marketing manager who tightly curls their fists in frustration when you hear: “No one’s actually gonna read that.”

Even if you know not to “go on gut” when crafting conversion copy…

The people who review your copy are, almost always, still letting their gut lead them.

So you hear feedback like:

→ “I don’t really think that line’s working”

→ “Our customers won’t like that”

→ “You should try a different headline, like ______”

(and then they fill in the blank with their wild and entirely gut-based guess.)

Now imagine how much more confident you would feel if, before you shared a word of copy with your reviewers, you could:

And what if you could identify a confusing headline – or a clunky sentence – or a strangely worded CTA – before your reviewer does? 

You can. With Master of Web Copy Validation. 

Where you see how to spot poor-performing copy and begin to hypothesize why it’s not working AND how you can fix it.

(☝️ This ☝️ is the work that helps elevate you from a poor wordsmith defending their livelihood every time their copy doc gets shared around… to the most profitable person in the room. An actual marketing performance engineer.)

When you’re done with Master of Web Copy Validation, you’ll have a repeatable process that can help you generate a list of actionable hypotheses and optimization recommendations, prioritized by potential ROI, so you can focus on what’s most likely to move the needle in a big way. 

(And silence those chatty know-it-alls).

CRO Lead at Copyhackers:

Carolyn Beaudoin has helped fast-growing brands increase free and paid conversions.

Driving research, strategy and execution, her work delivered results, like doubling qualified leads and driving big revenue with seasonal campaigns. 

Since joining Copyhackers, Carolyn has repeatedly planned, written, measured and optimized copy for some of the most respected and fastest growing businesses on the planet.

With Master of Web Copy Validation in your back pocket, you can validate and optimize copy for businesses of all shapes and sizes, including:


“How long before I start seeing results?”

… and answers to other smart questions:

The easy answer is: 

Much faster than with everyone’s not-so-favorite trial and error approach.

Our students have seen huge lifts in conversion rates, signups, sales, and more after only watching a handful of videos.

That said, how quickly you see results will depend on certain business factors – things like: whether or not you’ve found product-market fit, whether or not you’re actively marketing, how many subscribers you have, etc.

Regardless of where you are now, Master of Web Copy Validation shows you exactly what steps to validate your copy – no guesswork required.

Not here. Our goal is to give you the highest possible ROI right out of the gate – ideally within hours or days.

That means, we don’t hold your lessons hostage, dripping new modules out over weeks or months.

You get FULL access to everything in Master of Web Copy Validation the second you wrap up your enrollment on the next page.

No waiting. No slow-drip BS.

If you don’t feel like you’re any closer to writing winning copy, simply send an email to within 7 days of joining and we’ll refund every dollar of your initial payment.

You can check out securely online using your favorite credit card, Google Pay, Apple Pay or Paypal.

You’ll get: 

  • 18 clear, step-by-step lessons (with transcripts), each averaging 5 minutes in length (with transcripts). 
  • Plenty of over-the-shoulder tutorials, so you can see what, how and WHY Carolyn analyzes Hotjar reports, runs 5 second tests and creates actionable hypotheses the way she does.
  • PLUS! Worksheets and templates, so you can move from planning your validation exercises to implementing optimized copy fast.

And after Master of Web Copy Validation, you can click “Publish” with confidence because you:

  • Know how to ask for the page performance data you need from your team or client, so you can approach validation and optimization with a comprehensive picture of page performance.
  • Validate copy before it goes live, instead of crossing your fingers as you click “Publish.”
  • Use bounce rate, percent exit, time on page and page value to triangulate your data and develop thoughtful research questions.
  • Use 3 important Hotjar reports, so you can determine which validation exercises will benefit your project most.
  • Understand how to review copy for optimization opportunities while also considering the original audience research and copy strategy for the control.
  • Develop a thoughtful validation plan, so you focus your resources on tests most likely to have the biggest ROI for your specific project.
  • Understand the 4 different types of 5 second tests you could run on your headline…
  • AND know how to determine which 5 second test you should run to answer your research questions.
  • Consider the pros and cons of running user tests with your own panel, so you know if a “purchased” panel is actually a better option to answer your research questions.
  • Create actionable hypotheses using a simple framework, so you can help your insights actually make it on the page.
  • Rank your hypotheses, so you know which optimizations to prioritize… and which should be left on the backburner.
  • Confidently write, set up and run user tests with your own panel, with the help of a handy user test template. 

Plus you get a full 7 days to test-drive it all, risk-free.

Increase confidence in your work. And move the ROI needle in a big way.

With Master of Web Copy Validation, you can finally know what it’s like to drive traffic confidently to a page, because you have:
And take a full 7 days to test-drive your course, risk-free.