Copy School by Copyhackers

Be the real deal. With Copy School.

Copywriters and marketers from the brands you love choose Copy School for high-caliber training:

Catapult your career with lifetime access to Copy School

Don’t just be the real deal. PROVE it.

With the copywriting certifications employers request specifically.

“With the knowledge I have gleaned I’ve been able to double the fees I charge for consulting as well, and I still have a waitlist”

Melissa Bolton

Freelance Copywriter

“If you want to learn how to kick-ass as a copywriter, this is the gold standard.”

Katie Auker

Freelance Copywriter

“The work just came flooding in!”

“I signed up three new clients in August and am writing my first 2 sales pages at the same time! My clients are so happy with my work on the sales pages so far that they now both say that they want to work with me as their copywriter for emails, launches, Facebook ads, proposals, writing their social media profiles… It took me a while to get there, but once I got those first clients and they could see what I could do, the work just came flooding in!”

Naomi Dalton

Freelance Copywriter

Real talk: There are 123 million people calling themselves copywriters on LinkedIn.

Many have no idea what they’re doing so they chuck a prompt in ChatGPT and hope for the best (no judgment – just facts).

Others have some idea what they’re doing so they take what they can and pray the client doesn’t ask too many questions.

Meanwhile, a growing number of copywriters are commanding better-than-lawyers-charge rates and now their biggest problem is what to do with all the extra leads their happy clients keep sending them.

And when you see those rockstars celebrating the results from their $30K email project on socials, there’s one question you can’t shake:

“What do they know that I don’t?”

Bottom line → the copywriters you admire understand that if you want clients to see you as an expert and pay you accordingly…

You need to become a strategic copywriter.

Because knowing “how” to write a headline is one thing. But when you know the WHY behind crafting ridiculously persuasive copy, you can finally:

stop waiting around for the client to tell you what they need because you’re the one in the driver’s seat (and the client LOVES you for it)

defend your copy like a MOFO because every word on the page is rooted in scientific data and research

replace panic for legitimate excitement when your copy goes live because everything you produce is primed for conversion

Strategic copywriters take home fatter paychecks. They’re proud to take ownership of their copy. And they don’t lose sleep over whether they’ll survive the next ChatGPT update.

In a world with 123 million people calling themselves copywriters, buckling down on strategy is non-negotiable.

But if you’re anything like me, you’re in the copy game to do more than simply “survive.”

You’re here for the spoils of the strategic conversion copywriter life. Including:

Sending a $10K proposal without breaking a sweat because you know what that copy can do for the client
Checking the results for that project and realizing you could have charged way more (the client thinks so too – and they’ve started referring to you as “superstar” on team calls)
Feeling low-key guilty when you have to tell leads you’re fully booked because they view you as the only option
Realizing that you’re the one driving the unprecedented profits in your client’s business and if you don’t start getting better at setting boundaries, they’ll get you writing everything
Fighting off feeling smug because while everyone else is frantically searching for gigs, you’re booked out solid from referrals

And to top it all off, you’re the one getting those justified pay raises that go along with being a true expert:

“I immediately 10X’d my rates”

Abi Prendergast

Copy School student

“I booked my first $35k month.”

Jesse Gernigin

Copy School student

“I had my first $20k month.”

Aja Stuart

Copy School student

“On my way to a $200K year.”

Jacob Suckow

Copy School student

It’s simple, really:
To become the strategic copywriter every brand wants and no GPT can replace…

It’s got to be Copy School.

“I thought being a good writer was enough. WRONG.”

“I credit Joanna with my entire career. Seriously. Before her trainings, I thought being a good writer was enough. WRONG. Thankfully, I found Joanna. Through her brilliant and super-easy-to-follow trainings, I fully booked out my business in under a year. Then I got my dream job writing copy for my idol full-time. Joanna’s techniques are groundbreaking.”

Marian Schembari

Copy Chief

Being in Copy School means gaining complete mastery over what separates the copywriting elite from expensive mediocrity:

The stages of awareness → so you don’t lose prospects because you’ve delivered the right message at the wrong time

Tone and voice → so you can avoid hearing “yeah, this doesn’t sound like us” after you’ve spent hours crafting a high-converting email sequence

Customer research → so you never have to start from a blank page again (because conversion copywriters understand that stellar copy is pulled from the mouths of your customers, not thin air)

Systems and SOPs → so you can replace “blank page anxiety” with complete confidence that you’re in control at every step of the project

Expectation matching → so your enthusiastic click doesn’t turn into an expensive bounce

Messaging hierarchies → so you’re confidently and strategically moving readers to the “heck YES” and not the “maybe later”

Cognitive biases → so you can frame your messaging in a way that aligns with the way customers make decisions

AI copy → so you can speed up execution while you stay firmly in your irreplaceable role of strategist

☝️ This ☝️ is the high-level strategy mastery that immediately puts you eons above the rest. The stuff that right now intimidates the pants off you, so you employ the easier (and FAR riskier) strategy of winging it and hoping for the best.

But if you never want to deal with the nail-biting anxiety of guessing again…

If the idea of being at the top of your game lights a fire in you…

And you have a burning desire to be the strategic mind behind the best copy money can buy…

Then it’s time to BE the real deal.

And get sickeningly good at researching, strategizing and writing copy for SaaS, e-commerce, course creators, coaches, non-profits, service providers… basically every niche that has good money to spend on high-converting copy.

HERE’S WHAT BONA FIDE COPY LEGENDS ALREADY KNOW:

To be the best,
you’ve got to learn from the best.

And that’s what Copy School is, hands down → The unrivaled training academy where the world’s top copywriters and business owners go to become certified copywriting gold.

“These programs are making money for me over and over again.”

Tarzan Kay

Entrepreneur & Copywriter

“Get confidence your copy is damn good.”

“Joanna’s trainings are incredible. Her techniques are genius in their simplicity. Her over-the-shoulder tutorials make absorbing the material both easy and fun. Even if you’re not a copywriter, you’ll be able to write with confidence and know it’s damn good.”

Marie Forleo

Entrepreneur

“Know WHY your copy converts”

“Copy School has been THE best investment I’ve made in my business, both as an online marketer and a copywriter. I know exactly why I put a word on a page and can explain that to my clients, so not only do they love the copy – they know why it’s converting too.”

Prerna Malik

Entrepreneur & Copywriter

Be the real deal. With

Copy School is the only copywriting training hailed as the gold standard for beginners, intermediate AND advanced copywriters. It contains every framework, SOP, technique, and skill you need to crush ANY type of copy. So you can walk into any room knowing you’re the most profitable person in it.

“VALUE: Impossible to quantify”

“I know I’m supposed to give a neat little “Copy School gave me a X% ROI” but it’s impossible for me to quantify the value that Copy School has given me and my clients. There isn’t a piece of copy that I’ve written that wasn’t influenced by something (usually somethings, plural) that I learned from Copy School. Doesn’t matter if it was a simple 43-word sale expiration email – and definitely if it was a 1,246-word monster FAQ email. Everything is influenced, everything is more strategic, and everything is more conversion-focused.”

Nikki Elbaz

Email copywriter

Our students go on to land gigs with:

WHAT’S INSIDE:

Gain total mastery over the most lucrative assets in the game with any course from our 10X collection:

Taking any one of these courses will give you the power to create a $10K deliverable for clients who understand the value of real copywriting. That’s why we previously sold each course individually for $997. But today, you can own the entire collection when you say yes to Copy School.

Prepare to have every part of the copywriting process demystified. Because each course will give you a step-by-step roadmap for doing what real copywriters do: research, strategy, message planning, testing, optimization… and occasionally, writing.

WARNING

The 10X way isn’t for everyone. It takes longer. It’s harder. That’s why so many copywriters settle for “good enough”.

But you’re here because “good enough” isn’t your thing.

You don’t want more hacks or “simple copywriting tricks” that marketing bros insist will get you to $1M overnight if you just fork out $10K.

You want the real skill. The kind that pays off again and again, because once you know it, no one can take it from you.

You see, 10X isn’t about being one in a million. It’s about rolling up your sleeves and doing the work everyone else skips over because they’re too busy chasing quick wins.

But if you actively want to do that work. To let real, in-the-trenches copywriters forge you into the expert your dream clients need you to be…

…then you go 10X. Where the hard way stops being hard. And becomes your unfair advantage.

Writing “good enough” email copy:

Crafting “real deal” email copy with 10X Emails:

1. Determine the desired outcome of the email project
2. Segment your client’s list based on the results you want to achieve
3. Plot your campaign
4. Determine what will trigger the sequence Identify day zero behaviors
5. Conduct surveys and competitor analysis to find your message
6. Create your self-segmenter email
7. Plot conditional messaging based on the messages each segment needs to hear
8. Choose your framework based on the audience’s stage of awareness
9. Find your storytelling hook
10. Create your open loop
11. Write for the rule of ONE
12. Optimize for readability
13. Identify specific, sticky phrases to create voice and tone
14. Introduce persuasive elements like loss aversion or future pacing
15. Minimize sales noise with “the facts” Introduce strategic A/B test to learn what resonates with your audience
16. Schedule out your high-converting email sequence
17. Celebrate more opens, clicks and replies with fewer unsubscribes
18. Invoice your client for $10,000

ON 10X EMAILS:
“I closed a $10K monthly retainer”

“I closed a $10k+ monthly retainer this week to do a few cold email sequences per week with a mid-sized tech company and felt obliged to share how much you’ve helped me. The value is absolutely unreal. On my way to a $200K year.“

Jacob Suckow

Freelance Copywriter

Writing “good enough” landing pages:

Crafting “real deal” landing pages with 10X Landing Pages:

1. Determine your customer’s stage of awareness
2. Find your most powerful benefit
3. Amplify your guarantee
4. Craft intelligent surveys to collect voice-of-customer
5. Add conditional messages to get deeper emotional responses
6. Conduct strategic customer interviews
7. Conduct review mining
8. Translate VOC into your stickiest copy
9. Create your “big idea”
10. Choose your framework based on your core message
11. Begin with an expectation match
12. Craft your low-hanging hook
13. Map out your solution design
14. Create a spit draft
15. Craft benefit-focused crossheads
16. Turn features into tangible benefits
17. Optimize for indecision
18. Cut out the fluff
18. Introduce specificity
19. Identify the most strategic placement for social proof
20. Edit in the awesome
21. Invoice your client for $10,000

ON 10X LANDING PAGES:
“The technical skills [you] need to be a successful copywriter”

Eman Ismail

Freelance Copywriter

Writing “good enough”
websites:

Crafting “real deal” websites with 10X Web Copy:

1. Execute the three non-negotiable research methods
2. Initiate user testing
3. Analyze customer responses
4. Sort and tag obstacle analysis responses
5. Complete your offer optimization sheet
6. Complete your transformation message map
7. Map out the eight sections of a web page
8. Craft your problem-based or segment-specific hero
9. Instigate the switch
10. Follow the “you” rule
11. Add agitation
12. Specify the dream state
13. Format for conversion
14. Remove open-ended questions and other conversion killers
15. Execute the seven sweeps
16. Reduce bounce
17. Remove friction from your close
18. Swap CTAs for CTVs
19. Wireframe your page
20. Find out what you need to validate
21. Get raving feedback from your client (and more importantly, their customers)
22. Invoice your client for $10,000+

“I wish I’d taken the time to do all this sooner”

“I’d been wanting to dive into Copy School for years but was always too busy with work that probably didn’t pay as much as it could have. So now that I have access to everything in Copy School for a flat fee, I’m finally ready to level up my copywriting skills. I’ve blown through 10x Landing Pages over the last week, which has given me a ton of what I needed re: how to conduct the research and other backend work of copywriting. I wish I’d taken the time to do all this sooner, I’m getting a TON from your material.”

Matt Duczeminski

Freelance Copywriter

Writing “good enough” FB
ads:

Crafting “real deal” ad copy with 10X Facebook Ads:

1. Map out your lead generation funnel
2. Collect VOC from social groups
3. Run competitor ad research
4. Reference your funnel map to pick a place to start
5. Gather your messages
6. Map out your messages
7. Choose your value proposition variations
8. Write three headlines to test
9. Write your body copy using the PPPP framework
10. Monitor the results
11. Edit for compliance
12. Troubleshoot your campaign
13. Check for “red flag situations”
14. Audit the page visitors will land on
15. Astound the client with the results
18. Invoice your client for $5,000

ON 10X FACEBOOK ADS:
“I now have four clients on retainer”

“Since taking 10x FB ads less than 30 days ago, I now have four clients on retainer to not only write their Facebook ads but to handle their monthly ad spend as well. My clients have already seen a significant lift in their KPIs thanks to the golden nuggets I’ve learned from this course.

This will be a significant revenue booster to our services this year.”

Michelle Murtha

Freelance Copywriter

Writing “good enough” Sales pages:

Crafting “real deal” sales pages with 10X Sales pages:

1. Open 10X Sales pages
2. Choose your track
3. Define your One Reader
4. Run the six research lenses
5. Use the four levers to optimize the offer
6. Define your one promise
7. Find your big idea
8. Prepare your PAS-on-steroids framework
9. Organize the research on your page
10. Pinpoint your MOHT
11. Manufacture mindset shifts
12. Create your value prism
13. Optimize your testimonials
14. Write your hook
15. Optimize your buttons
16. Upgrade your FAQ
17. Introduce exclusive empowerment
18. Edit in the awesome
18. Turn draft one into a designed page
19. Add money words to strengthen your argument
20. Run the Greek Sweep
21. Get “OMG I LOVE it!” feedback from the client
22. Celebrate champagne-popping conversion rates
21. Invoice your client for $10,000+

ON 10X SALES PAGES:
“10X Sales Pages has generated $1Ms for my clients”

“I took 10X Sales Pages in 2021 and immediately raised my price from $300 to $1800. That sales page generated well over $300K for that client and converted at 13%. Four years later, I still follow the 10X process for writing sales pages. The last page I wrote was part of a funnel that generated well over $1M for my client. I believe I charged $10K for it. And now I’m thinking about putting my prices up again.”

Abi Prendergast

Freelance Copywriter

ALSO IN THE 10X COLLECTION:

Get every system, tool and SOP you need to create these high-value assets with repeatable processes that print money for your clients.

“I am completely confident in my copy because I know it’s based on data and experience, not guesses.”

“I’ve been a writer for twenty years, but I had studiously avoided copywriting because I hated feeling like I was just making stuff up.

But when clients I cared about were paying good money for bad copy, I couldn’t sit on the sidelines and watch them wither.

Copy School gave me tools, templates, and processes that walked me step-by-step through how to develop my copy skills. Now I never have to start from a blank page again and I am completely confident in my copy because I know it’s based on data and experience, not guesses. And the results speak for themselves. My most recent email campaign had a 15% clickthrough rate and 3 times the expected signups. My client is thrilled, and my imposter syndrome has been banished forever.”

Molly Mac

Freelance Copywriter

Get even more baller when you pair the 10X collection with any of our specialized courses

(because nothing says “I’m the real deal” like specializing!)

Be the copywriter who absolutely nails brand voice, with…

Or the copywriter who’s uniquely obsessed with getting the conversion, with…

Be the inbox master…

The serial optimizer…

Or you could be the copywriter risk-averse business owners LOVE because you keep testing and validating until there’s no guesswork left, with…

“My confidence comes from following the framework step by step”

“My confidence comes from following the framework step by step. I know Ry and Joanna’s stuff works. It’s been used in successful, profitable campaigns in the past. And those are the examples being shared. That matters.

Having a proven process and understanding the psychology behind why we do certain things, everything from the introduction to the lead and the guarantee, plus all of these little sections that in the past were pretty easy to just skim over. But now I can come at them from a much more strategic place.

I followed their process so closely, to the point that if it didn’t convert, I’d question the offer, not the copy.”

Chanti Zac

Freelance Copywriter

*Real Deal Copywriters don’t fear AI – you make it your junior copywriter in 2025*

IF you want to explore how you can use AI to speed up your process (increasing profitability), you’ll love Master of AI. We’ll show you how to coach AI to do the blah parts of your job. So you can cross “first draft” off your to-do list and skip to the parts you love: editing in the emotion, oomph, persuasion, psychological techniques, sparkle and shine.

You’ll see why AI tools like ChatGPT are 1000X more valuable in the hands of a conversion copywriter. And you’ll get the high-level prompts you need to draw out decent drafts that you can copy chief to excellence.

PLUS! Get the badge that proves you’re not afraid of the big bad wolf

AI tried to huff and puff, so you tamed that wolf and blew the competition down

“Joanna is the New England Patriots of copy and email strategy. Everything is just championship calibre.”

Todd Herman

Founder of the 90 Day Year

And if you’re totally new to copywriting, leap over the learning curve, with:

Conversion Copywriting For Beginners

Kick off your copywriting career with 10 actionable lessons complete with over-the-shoulder tutorials and our most profitable copywriting frameworks.

The Foundations of Copywriting

Every project you do requires an understanding of these core copywriting principles. The stages of awareness. Market sophistication. The rule of one. For maximum impact, take this training first.

“How freelancers conquer imposter syndrome”

“I had my first $20K month – it feels surreal but it wasn’t a fluke. I consistently applied what I’ve learned and this is what changed:

I come to client projects as an expert and get treated as such. It feels good.

Copy School gave me the knowledge to shift from a ‘creative’ copywriter to one who really knew wtf she was doing and can charge accordingly. I can explain my reasoning. I can stick up for my copy. I can let go of my copy if tests show it needs optimising. I’m brutal with my darlings. And I can say yes to jobs I’m not fully comfortable with because I can just dip back into Copy School and get the intel.

That’s a lot. But I feel like there’s so much more. I’ve gone from timid and broke to freaking amazing. I can’t wait to keep building (slowly but surely).”

Aja Stuart

Freelance Copywriter

It’s a lot, I know. But 145+ hours of robust copywriting training is exactly what you need because…

With Copy School, now you can say YES to taking on ANY copy deliverable that gets you fired up…
(and nail it on your first try!)

When a client says:
“Loved your work on our sales emails. Do you also write welcome sequences?”

You *could* take a stab in the dark and hope you won’t let them down after winning their trust.

OR you could open up your Copy School dashboard. Follow the step-by-step processes taught by world-class copywriters. Do an A+ job all while getting certified in something new…

…And do it all without having to purchase any additional courses.

“An entire career in a dashboard”

For the copywriter gunning for the top, we’ve got even more to sink your teeth into…

“The sheer value inside Copy School is BREATHTAKING.”

Copy School transformed my life. I wish that didn’t sound so cliched, because it’s 100% true. I’d been languishing as a writer and editor for years, eddying around in vague and largely unprofitable circles … I knew there had to be some way to scoop up my skills and start making them truly work for my business.

Copy School showed me how to do that – big time! Like anyone, I battled with myself over the cost – it’s way more than pin money after all…! But believe me, it was the BEST investment I could ever have made.

The sheer value inside Copy School is BREATHTAKING – hours of super-personal tutorial videos, workshops and webinars, titan templates, interviews, insights, and hundreds (thousands?!) of killer tips, cheatsheets and checklists

It’s like Joanna and Ry emptied their entire heads into your brain, and arranged all their years of solid gold expertise on tiny, easy-access Skillz Shelves just for you!

Armed with Copy School confidence, I’m now revolutionizing my business in ways I could never have imagined. I have a brand new website, I’m already helping clients convert more prospects through deeply researched, targeted web and email copy – and I’m bloody loving it!!

Seriously, if you’re even slightly on the fence about Copy School – just jump in. You will land in a World of Joy 🙂 .”

Gin Walker

Freelance Copywriter

Copy School is brought to you by Joanna Wiebe. The original conversion copywriter.

Jo’s driven multi-millions in revenue writing copy for the likes of Metalab, Shopify, Huel, BT, Tesco, Buffer, Edgar and Wistia. Importantly, these and other brands have come back to her again and again. So when Joanna teaches, it’s good to pay attention. That’s why she’s been invited to teach conversion copy on 100+ international stages including INBOUND, Mozcon, CTA Conf, Jeff Walker’s PLF Event, Copyblogger, Problogger and CXL Live.

Jo doesn’t teach Copy School alone. She’s brought in a team of specialists so you can walk into every project with a crew of world-class copywriters in your back pocket:

Sam Woods

AI & Funnel Copy Pro

Justin Blackman

Brand Voice Master

Carolyn Beaudion

Strategist & Cofounder of Boxcar

Wahida Lakhani

Facebook Ad Copy Specialist

Jesse Gernigin

LinkedIn Outreach Specialist

Andrew Yedlin

SaaS Web Copy Expert

Betsy Muse

Conversion Copywriter

Aaron Orendorff

Blogging Pro

Ry Schwartz

Conversion Copywriter

“Ry has been my not-so-secret weapon on Digital Course Academy’s launches.”

Amy Porterfield

Entrepreneur & Podcaster

Jo’s army of trusted experts have written (repeatedly) for:

SHOPIFY ✦ METALA ✦ BITLY ✦ COCA COLA✦ L’OREAL ✦ AMY PORTERFIELD ✦ TODD HERMAN ✦ PLURALSIGHT ✦ JOSH SHIPP ✦ JASMINE STARR ✦ SPROUT SOCIAL ✦ DAN MARTELL ✦ HUEL ✦ BT ✦ TESCO ✦ BUFFER ✦ EDGAR ✦ WISTIA ✦ LAUNCHDARKLY ✦ GITPRIME ✦ NEXTIVA ✦ TAILWIND ✦ NECTAR ✦ PREZI ✦ GLOWFORGE ✦ DREAMCLOUD ✦ STU MCLAREN ✦ REDBULL ✦ 5-HOUR ENERGY ✦ REAL VISION ✦ PRECISION NUTRITION ✦ IHG HOTELS & RESORTS ✦ PUMA

IT JUST KEEPS GETTING BETTER…

Show off your new-found legitimacy with the certifications employers go wild for:

Step one:

Complete a
course

Step two:

Get immediately certified

Step three:

Show your shiny new badge!

EMPLOYERS ASK FOR THESE CERTIFICATIONS SPECIFICALLY.

“Looking for a badass copywriter – preferably someone
who’s been through Copy School!”

Get obsessed with upskilling because lifetime access means you’ll have access to ALL future updates

Copy School is filled with training from conversion copywriters we trust. Take Copy School as your MBA. Or make a habit of swapping out an hour of Netflix each week to continuously sharpen your skills.

“Nothing compares to Copy School”

“I’ve done many online courses, but nothing compares with Copy School. No kidding. All the courses are stimulating, thought-provoking and totally resonate with me. Yes, Copy School is about copy and conversion copy, but weaved throughout are outstanding concepts of contemporary marketing and the psychology of the buyer. Copy School is an outstanding program full of stuff you just can’t unlearn.”

Mark Crosling

Copywriter

“Over the past 12 months I’ve sold well over $100K in copywriting services that I learned to deliver almost exclusively through Copy School.”

Andrew Yedlin

Freelance Copywriter

“Somewhere in my deeply nerdy heart, I didn’t want to wing it. I wanted a credible, proven, tested method.”

Anna Bolton

Freelance Copywriter

Get a lifetime of expertise at your fingertips and put yourself on the fastest path to $1000/hr copywriting mastery.

Be the premium deal.

4 payments of $800

1 payment of $2997

7-day money-back guarantee

Don’t just be the real deal. PROVE it.

With the copywriting certifications employers request specifically.

Can I let you in on a secret?

The best copywriters in the world don’t start from scratch. And you shouldn’t either.

Copy School obliterates “where do I even start?!” with detailed frameworks you can start using from the get-go. Sneak a peek at what you’ll get your hands on once you start digging into the 10X collection.

The Ultimate Message Map → Use this strategic framework to ensure you’re communicating the right message, at the right time, in the right way

Solution design → Guarantee your copy is structured around what customers care about for crystal clear messaging (and the champagne-popping results that go with it)

10X Page Plan for web pages → Instead of using someone else’s website as a starting point, use our proven framework to write web copy that strategically moves browsers from curiosity to action

The Lead Landslide Funnel Brief → Turn the mammoth (and lucrative) task of creating a funnel into the crucial action steps everyone else skips over

Long-Form Sales Page Template → See exactly what goes into a sales page that converts miles above the benchmark

The Value Proposition Cheat Sheet → Craft compelling value propositions that connect and convert across your entire funnel

Anatomy of a High-Converting Landing Page → Use our 7-point framework to create landing pages that have the power to convert up to 80% of cold audiences

These are some of our crowd-pleasers. But you’ll get access to dozens more templates, frameworks, checklists, cheat sheets… all the tools that make your life easier in so many ways. Only, unlike your cookie-cutter template, we promise to show you WHY we’ve included each piece. So if anyone asks, you can impress them with your knowledge of the hardcore copywriting principles that are at play.

“Copy School simplifies everything… even thinking.”

“I love the templates that allow me to be loving and cool and happy AND get people to step up and enroll. Since I joined Copy School, I’ve been thinking very differently and feeling much more confident in knowing exactly what I want and need to write. Copy School simplifies everything… even thinking.”

Kelly Rudolph

Entrepreneur

PLUS! Get access to our exclusive community of savvy copywriters, where the conversations you’ve been waiting to join are happening now

Once you start learning this stuff, you’re gonna want to talk about it. Especially when you realize there is so much more to being a copywriter than you once thought.

That’s when you’ll start craving a community of copywriters who know their sh*t. AKA the Copyhackers exclusive Slack community “We Are All Copywriters.”

Jump into riveting conversations about what’s happening in the copywriting world *right now*. And every Thursday, ask your copy or freelancing questions to our hand-picked experts.

Get 7 days FREE with Copy School. Then choose to stick around for just $50/month!

Even Reddit agrees Copy School is the creme de la creme of copywriting training (and Reddit hates everything)

Owning Copy School could be your career-defining next move if…

Copy School may not be quite for you right now if…

7-day money-back
guarantee

We know Copy School is a beast. So we’re giving you 7 days to try it and love it. If you decide it’s not for you, we’ll give you your money back. No questions asked.

FAQs

“Can I really charge $1000 for an email?”

… AND ANSWERS TO OTHER SMART QUESTIONS:

How long will it take to start seeing the results of my efforts pay off?

The easy answer is:

Much faster than with everyone’s not-so-favorite trial and error approach.

Our students have seen huge lifts in conversion rates, signups, sales, and more after only watching a handful of videos.

Of course, you have to show up and put in the work. But it’s totally worth it.

Because when you build on proven processes and strategies…

When you see the wins yourself…

When you know you’re the most profitable person in the room…

It gets much, much easier to charge higher rates. Take calls with dream clients. And delight existing clients so much that they’ll ask you to write all the things.

That said, how quickly you see results will depend on certain factors – things like: how much time you devote to your training, whether you’re working full-time or part-time and whether you’re freelance or in-house.

For example, a freelance copywriter without any prior copywriting experience might take a little longer to see the results in their paycheck than an experienced freelance copywriter (because the new freelancer will also need to devote time to finding clients).

On the other hand, an in-house copywriter working for a company with an engaged list could take a handful of lessons on sales emails, apply their learnings, fire off a few strategic emails to their list and bring in near-instant wins for their team.

Regardless of where you are now, Copy School shows you exactly what steps to take with your copy to establish yourself as the most profitable person in the room, so you can skyrocket your earning potential – in a surprisingly short timeframe.

I’m new to copywriting. Will this work for me?

In Copy School, you get clear bite-sized instructions – never too short, never too long. With formulas and frameworks to make everything you learn as execution-friendly as possible.

We’ve trained copywriters at every level – like:

Beginner Bayardo Barrios who used Copy School to land $3,000 projects from the get-go. And…
Seasoned copywriter Marian Schembari who used Copy School’s email training to help her client Teachable make $500K – easily justifying her new $500 per email rate.

As a new copywriter, you should start with the quick and foundational 10x Landing Pages.

With just this course under your belt, you can write copy that converts. And you have a strong foundation to start building your portfolio and taking on copy projects.

From there, you can dive into training programs that interest you. Or you can dive into programs that align with the projects you’re working on.

No matter your starting point…

Copy School is set up to help you execute advanced copywriting and marketing strategies with the confidence of a seasoned pro. Even if you’ve never written copy before.

I’m an experienced copywriter. Do I actually need Copy School?

You’ll find countless invaluable frameworks, templates and processes that were created by us while working with a huge range of clients like Wistia, Canva, Neil Patel, Amy Porterfield, Todd Herman – and so many others.

We didn’t try X once, see it perform decently and turn it into training. We tried X multiple times, for multiple audiences, and multiple products, and multiple offers.

Unlike other courses that share the expertise of one person, Copy School pulls together the expertise of 14+ top copywriters and marketers.

Our team is made up of real practitioners with bookoodles of experience working with big name clients on the daily.

When it comes to mastering modern day marketing assets with unique processes, insights and templates, Copy School is the only program we know of that will get you there.

I work in a niche industry… will Copy School work for me?

Many (if not all) of the copy techniques you learn inside Copy School are transferable to any industry, because:

Persuasion is about people – not about business type.

We know because we’ve tested them while working with a huge range of clients like Wistia, Canva, Neil Patel, Amy Porterfield, Todd Herman – field-testing everything we teach multiple times, for multiple audiences, multiple products and multiple offers in multiple industries.

Just the funnel copy system taught in 10x Funnels alone has generated $24+ million in revenue across 37 industries.

With Copy School, you can easily work with companies in different industries without spending months learning the subtle differences.

I’m busy. And this course seems ginormous. How will I actually finish Copy School?

You’re right. Copy School is ridiculously comprehensive. (Almost “too” comprehensive – if there’s such a thing.)

Copy School is essentially an entire masters-level program behind a single login.

And because you’re getting Copy School “outright” (i.e., with no recurring subscriptions), you can take as long as you’d like to actually USE the training.

And here’s what you’ll love:

You don’t need to finish Copy School to profit from it. Not even close.

It’s not a cumulative program that demands an unreasonable amount of time and consistency to get results.

You can watch a single lesson in 10x Emails, for example, then go write an email with it.

In fact, some of our biggest success stories generated their 5x, 10x, 20x wins with just a single module of one course – that is, with just a small fraction of what will be at your disposal on the other side of this page.

That said, we DO encourage our students to go through the entire program (at your own pace). Whether you’re an experienced copywriter or you’re making a shift into a copywriting career, the monetary rewards of having results-based mastery over your ads, landing pages, web pages, emails, sales pages, funnels and launches are just too high to pass up.

Are these instructors the real deal?

Yes. Inside Copy School you AREN’T learning from well-meaning amateurs who wrote something once (maybe twice) and then decided to teach it.

This major league training team comes with decades of professional copywriting and marketing experience.

We’ve created, tested and honed the frameworks, templates and processes we teach inside Copy School with companies like Wistia, Canva, Hubspot, WP Engine, and other Fortune 50 companies who cannot be named.

Our work has driven millions and millions and millions of dollars in revenue for the clients we partner with.

In other words, we’re professionals who are on the ground, doing the work and seeing the results every single day.

It begs the question:

Why learn from anyone else when you can train with the team that knows without a doubt how to write and drive sales?

Will I have to wait before accessing any of the material?

Not here. Our goal is to give you the highest possible ROI right out of the gate – ideally within hours or days.

That means, we don’t hold your lessons hostage, dripping new modules out over weeks or months.

You get FULL access to everything in Copy School the second you wrap up your enrollment on the next page.

No waiting. No slow-drip BS.

Right now you can load up lessons for writing:

Sales emails
Sales pages
Web pages
About pages
Pricing pages
4 complete funnels
Welcome / Nurturing emails
Seasonal sales promos with emails, ads and SMS
Homepages

Not to mention training including:

Sales webinars
Brand voice
Headline mastery
Thank you pages
SMS

As long as you’re committed to turning your words into revenue, we’re committed to pulling out all the stops to get you there.

How does the no-questions-asked money-back guarantee work?

With over 5,000 happy students, we know you’re going to love Copy School. But, for whatever reason, if you don’t feel like you’re any closer to skyrocketing your earning potential with winning copy, simply send an email to support@copyhackers.com within 7 days of joining and we’ll refund every dollar of your initial payment.

If I own it, can I sell it?

No.

It’s still our intellectual property, and we retain full copyright over every part of it.

Also, if you’ve heard of people buying Copy School or any program for $39 or whatever on some random download site, know that they stole it from us. They are charging you for a product they stole from us while actually victimizing others, too.

They steal a credit card. Use it to join. Download everything. Then the either ask for a refund (so they can keep using the stolen CC without the actual owner knowing). Or they just wait for the owner of the CC to find out and process a fraud charge.

We don’t believe in behavior like this. We don’t believe it’s “every man for himself.”

That’s why we keep our prices reasonable and trust you with instant access and the ability to download the training. Because a few bad apples don’t get to ruin it for everyone.

What payment methods do you accept?

You can check out securely online using your favorite credit card, Apple Pay, Google Pay or Paypal.

Can you quickly remind me of everything I’m getting in Copy School?

Sure! The most insanely comprehensive, ROI-focused copywriting training on the planet comes with instant access to:

Actionable copywriting training, including all our 10x programs:

10x Web Copy ($1997)
10x Sales Pages ( $1997)
10x Emails ($997)
10x Landing Pages ($997)
10x Facebook Ads ($497)
10x Funnels ($997)
10x Pricing Pages for SaaS and Apps ($797)
10x Pricing Pages for Courses and Programs ($797)

As well as:

Master of Sales Webinars ($397)
Master of Seasonal Sales: Emails ($297)
Master of Seasonal Sales: SMS ($197)
Master of Seasonal Sales: Social Ads ($197)
Master of Brand Voice ($197)
Master of Headlines ($297)
Master of Web Copy Validation ($197)
Master of Thank You Pages (Value: $197)
Master of Delivery Emails (Value: $197)
Master of Closing Techniques ($197)
Master of Message Finding ($197)
Master of About Pages ($197)

And:

Analytics for Copywriters (Value: $197)
A/B Testing for Copywriters (Value: $197)

You also get:

Instant access to every new program we add to Copy School – at no extra cost
100s of over-the-shoulder tutorials
Dozens of proven templates, worksheets & checklists
7+ top copywriting & marketing instructors in your back pocket

… and a full 7 days to test drive it all risk-free.

How much is Copy School worth?

A LOT.

$12,000+ to be exact.

But the more important question is:

“How much can Copy School make me?”

You decide.

Because when you can write copy that converts, my friend, your profit potential is limitless.

So if you’re here to close projects that demand celebration. To max out your 401(k) year after year. For Mediterranean cruises. Flying first class. For Prada.

…and all the other perks that come with being *SO* much more than “good enough”…

Then it’s time to BE the real deal. With

4 payments of $800

1 payment of $2997

7-day money-back guarantee

Don’t just be the real deal. PROVE it.

With the copywriting certifications employers request specifically.

From $85K ➡ eclipsing $202K

“Putting into practice everything I learned in Copy School helped me go from averaging $85k in revenue each year to eclipsing $202k in 2021 – without a large team and without being a big name copywriter.”

Betsy Muse

Founder of Rocket Fuel Strategy

Trusted by brands at:

DISCLAIMER: For best results, think of this training as you would think of university-level training: undertake it seriously and studiously, and you may see incredible results – but none are promised or guaranteed. We’ve made every effort to represent accurately the products we offer and their potential. However, we and our materials make no guarantee of results, nor should you misinterpret the “10x” part of our products’ names to suggest you will grow your business by an amount such as ten times; in reality, “10x” represents the quantity of ads, emails and landing pages you will be educated to complete with success after taking our training, and the additional quantity may help you achieve strong results similar to those we’ve achieved using the same techniques. Where a testimonial suggests or states results of any kind, you should not expect the same results unless your business, efforts and resources are exactly as the testimonial-giver. We avoid forward-looking statements, but should you find one, it is intended to express our opinion of earnings potential. Purchasing or subscribing to Copy School does not offer you or any entity the rights to reproduction, distribution or resale of any part of the program, of any kind.

Refunds available within the first seven (7) days of purchase, except in the case of Copy School Professional.

Live copy programs, such as Intensives, that may live under the Copy School umbrella are not part of this offer.

If you want to permanently trade: “good enough”
for being the mastermind behind
the most lucrative copy your clients have ever seen…

4 payments of $800

1 payment of $2997

7-day money-back guarantee

4 payments of $800

1 payment of $2997

7-day money-back guarantee

PRIVACY POLICY

LEGAL

REFUND POLICY

If you want to permanently trade: “good enough” for being the mastermind behind the most lucrative copy your clients have ever seen…

4 payments of $800

1 payment of $2997

7-day money-back guarantee

4 payments of $800

1 payment of $2997

7-day money-back guarantee

PRIVACY POLICY

LEGAL

REFUND POLICY

If you want to permanently trade: “good enough”
for being the mastermind behind
the most lucrative copy your clients have ever seen…