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Launch your next holiday campaign on Facebook without losing (much) sleep, with Master of Seasonal Sales: Facebook Ads.

Get the step-by-step process you need to confidently plan, write and edit Facebook ads for seasonal sales like Black Friday, Cyber Monday, Memorial Day, Back-to-School… and every other holiday you can think of.  Launch with so much confidence you sleep through the night. 

Dramatic confidence improvement or your money back.

Get the training that’s trusted to uplevel careers at Fortune 500s and startups alike, including:

What if you could whip up ads that make distracted scrollers not just pay attention - but take action? At the busiest time of year? While all your competitors are trying to do the same thing? (But you can actually do it.)

Getting scrollers to pay attention on Facebook during Black Friday Cyber Monday, back-to-school, Christmas in July, Valentine’s Day, Boxing Day and virtually every other holiday on the calendar…

…is a different game. 

  • Suddenly your favorite clothes boutique and cousin Charlie and all the protein powder reps under the sun are advertising on Facebook

  • Suddenly scrollers are actually holding their thumbs down over loud “50% off” deals that pop up between another meme from your grandma Jenna’s Disneyland trip

  • Suddenly the strategies that work 342 days a year stop working

And that’s because the advertising landscape shifts during seasonal sale time – particularly Black Friday Cyber Monday.

And if you don’t shift with it, you’ll watch ad spend take off like an airplane while revenue stays flat like its runway.

And that airplane gets higher and higher and so does your heart-rate and you wonder: do I have to shut it all down?

Shut it all down on the busiest buying day of the year? 

Okay, ^^ that was the bad news… now here’s the good news:

You can create the kind of ads that skyrocket ahead of your competition.

The kind of ads that show up on your ideal customer’s iPhone screen and make them feel – excited, seen, stoked, curious – enough to take action. 

The kind of ads that hold their hand, gently, as they click through to your landing page. That only let go of their hand to give them a high-five after they’ve purchased.

We’ll teach you how to do ^^ that in 10x Facebook ads. Through a step-by-step process that lets you get it right the first time. With training by an ads expert who’s pulled in millions in seasonal sales revenue. Helping you confidently launch ads that compete for attention – and win.

Because the stakes are high and time is limited and missing connections with your ideal customers is not an option.

Erin Steele helps scale offers on Facebook. During buying frenzies. To generate millions in revenue.

Erin has helped countless ecommerce brands sell at scale on Facebook – all year long – generating millions of dollars for clients like ButcherBox, Dry Farm Wines, Resident Home, Keyto and Huel. 

Erin now uses that knowledge to do the same thing time and again – locking down targeting and messaging for some of the most successful Facebook campaigns we’ve seen, helping generate over 6 figures of monthly recurring revenue consistently.

Get all our insights. And apply it to your own seasonal campaigns. So you cancapture the revenue-generating power of days like…

And every other seasonal moment that aligns with your business.


“How long before I start seeing results?”

… and answers to other smart questions:

The easy answer is:

Much faster than with everyone’s not-so-favorite trial and error approach.

Our students have seen huge lifts in confidence, CTRs, CVRs, ROAS, sales during seasonal ads campaigns after only watching a handful of videos.

That said, how quickly you see results will depend on certain business factors – things like: whether or not you’ve found product-market fit, whether or not you have a Facebook ads account, business page and tracking infrastructure on your website and landing pages already.

For example, an ecommerce brand with tracking set up, a business page and ads manager account can see results within a day of launching their new ads.

On the other hand, a brand-new small business with no tracking infrastructure or Facebook presence may need at least a couple weeks to get properly set up before launching ads and seeing results.

Regardless of where you are now, Master of Seasonal Sales: Facebook Ads shows you exactly what steps to take with your copy to get to that next growth stage in your business – in a surprisingly short timeframe.

Not here. Our goal is to give you the highest possible ROI right out of the gate – ideally within hours or days.

That means, we don’t hold your lessons hostage, dripping new modules out over weeks or months.

You get FULL access to everything in Master of Seasonal Sales: Facebook Ads the second you wrap up your enrollment on the next page.

No waiting. No slow-drip BS.

If you don’t feel like you’re any closer to writing winning copy, simply send an email to within 7 days of joining and we’ll refund every dollar of your initial payment.

You can check out securely online using your favorite credit card, Google Pay, Apple Pay or Paypal.

You’ll get: 

  • Instant access to 21 step-by-step lessons, each averaging 5 minutes in length (with transcripts). 
  • Facebook Compliance 101 to help you demystify what can and cannot be claimed so you avoid re-writes or worse – compliance flags. Particularly during busy seasonal sales times when such flags could cut into campaign time.
  • Ads Manager 101 to help you get familiar with targeting and ads placement so you can best align your copy to the platform.
  • The Anatomy of a Facebook Ad shows you how to build your ad – and how.
  • How to compete in a busy marketplace at a busy time so breaking through becomes not only possible but probable. 
  • Specific, tangible, actionable strategies for holiday campaigns like Black Friday Cyber Monday and other seasonal sales campaigns.
  • World-class instruction from a Facebook ads expert who has brought in millions during seasonal sales campaigns.

And after Master of Seasonal Sales: Facebook Ads, you’ll write ads that demand attention because you: 

  • Focus first on understanding the CONTEXT through which prospects see your ad (skip this and your messages will drown in a sea of similar messages.
  • Easily navigate the anatomy of a high-converting ad – and how that looks different during seasonal campaigns like Black Friday Cyber Monday.
  • Write ads that offer what your audience really wants, when they want it (by entering into the conversation already happening in their minds).
  • Know how to get their attention during busy sale times but also follow through with highly-relevant, valuable messaging.
  • Confidently recommend seasonal sales strategies to your team. 

Plus you get a full 7 days to test-drive it all, risk-free.

What if you could whip together a seven-figure Black Friday campaign in just a couple weeks?

In Master of Seasonal Sales: Facebook Ads, you can start writing winning seasonal sales ads fast, including:
And take a full 7 days to test-drive your course, risk-free.

Become the rainmaker. The retention whisperer. The master of all metrics.

Joanna Wiebe
73 lessons 7.5 hours
Joanna Wiebe
24 lessons 3.3 hours