So, instead of spending months painstakingly planning what you’ll do, how to do it, when to do it or where… you can make all the money you need to cover 365 days worth of business overhead and expenses. With your seasonal sales emails. 

Pulled together fast, with focused, strategic work. 

(And, nope, this isn’t just wishful thinking.)

Last year, over the Black Friday Cyber Monday weekend, we pulled in more than one hundred thousand dollars in MRR. 

All in, that turned into nearly a million dollars in revenue. 

And even better — we put the whole campaign together fast. 

As in, we didn’t spend three months painstakingly planning what we’d do, how to do it, when to do it or where.

We didn’t have to. 

Because we’d run seasonal campaigns for many, maaaaaaany clients over the years, we had everything we needed in place to whip together a seven-figure Black Friday campaign in a couple weeks. 

👆 This experience was critical to our success because:

Writing seasonal email campaigns – like Black Friday sales emails – is SO DIFFERENT from writing every other type of email marketing.

Seasonal campaigns – like Black Friday and Back to School and Tax Time and Prime Days – THEY ALL capitalize on the power of urgency that the entire marketing and advertising world has created over decades of reinforcement. 

Which means you need to focus way more on optimizing your offer and the urgency of it than on, say, voice-of-customer data. 

You’re not gonna find long emails in this training. 

And you’re not gonna find time-intensive researching techniques.

Inside Master of Seasonal Sales: Emails, you’ll see how to fast-track your way through your research. Optimize the Helsinki outta your offer. Then use the 3-part Seasonal Sales Emails Plan and 9 email templates to sell that fully optimized offer. 

No guesswork or “blank screen syndrome” or time-intensive planning required.