And Master the Fundamentals of Persuasion Copy with
10x Landing Pages


Save 15% on 10x Emails now. And finally send emails that get the “yes”.

Get the Black Friday email templates that have generated seven figures in sales, with Master of Seasonal Sales: Emails.

What would be possible for your business… your team… your career… if you could whip together a seven-figure Black Friday email campaign in just a couple weeks?

Meet Master of Seasonal Sales: Emails. Where you get the training and templates to move quickly from drafting to done. Without spending months painstakingly planning what you’ll do, how to do it, when to do it or where.

Dramatic confidence improvement or your money back.

Get the training that’s trusted to uplevel careers at Fortune 500s and startups alike, including:

What if you could whip together a seven-figure Black Friday email campaign in just a couple weeks?

So, instead of spending months painstakingly planning what you’ll do, how to do it, when to do it or where… you can make all the money you need to cover 365 days worth of business overhead and expenses. With your seasonal sales emails. 

Pulled together fast, with focused, strategic work. 

(And, nope, this isn’t just wishful thinking.)

Last year, over the Black Friday Cyber Monday weekend, we pulled in more than one hundred thousand dollars in MRR. 

All in, that turned into nearly a million dollars in revenue. 

And even better — we put the whole campaign together fast. 

As in, we didn’t spend three months painstakingly planning what we’d do, how to do it, when to do it or where.

We didn’t have to. 

Because we’d run seasonal campaigns for many, maaaaaaany clients over the years, we had everything we needed in place to whip together a seven-figure Black Friday campaign in a couple weeks. 

👆 This experience was critical to our success because:

Writing seasonal email campaigns – like Black Friday sales emails – is SO DIFFERENT from writing every other type of email marketing.

Seasonal campaigns – like Black Friday and Back to School and Tax Time and Prime Days – THEY ALL capitalize on the power of urgency that the entire marketing and advertising world has created over decades of reinforcement. 

Which means you need to focus way more on optimizing your offer and the urgency of it than on, say, voice-of-customer data. 

You’re not gonna find long emails in this training. 

And you’re not gonna find time-intensive researching techniques.

Inside Master of Seasonal Sales: Emails, you’ll see how to fast-track your way through your research. Optimize the Helsinki outta your offer. Then use the 3-part Seasonal Sales Emails Plan and 9 email templates to sell that fully optimized offer. 

No guesswork or “blank screen syndrome” or time-intensive planning required.

Get all our seasonal sales email insights. And apply them to your own seasonal campaigns. So you can harness the cash-boosting power of days like…

And every other seasonal moment that aligns with your business.

From the CEO who coined the term conversion copywriting:

Joanna Wiebe is the CEO of Copyhackers – where marketers of all stripes learn how to be the most profitable person in the room.

As the original conversion copywriter, she’s driven multi-millions in revenue writing copy for the likes of Metalab, Shopify, Huel, BT, Tesco and Wistia. That’s why she’s been invited to teach conversion copy on 100+ international stages and to sales and marketing teams at Google and Amazon. 

Joanna Wiebe, the original conversion copywriter that will teach you how to write headlines


“How long before I start seeing results?”

… and answers to other smart questions:

The easy answer is: 

Much faster than with everyone’s not-so-favorite trial and error approach.

Our students have seen huge lifts in conversion rates, signups, sales, and more after only watching a handful of videos.

That said, how quickly you see results will depend on certain business factors – things like: whether or not you’ve found product-market fit, whether or not you’re actively marketing and how many subscribers you have.

For example, an ecommerce brand with an active, growing email list could see results from seasonal sales emails just minutes after hitting send. 

On the other hand, a brand-new small business with no email subscribers may need some time to see results from their email marketing efforts.

Regardless of where you are now with your seasonal sales, Master of Seasonal Sales: Emails shows you exactly what steps to take with your copy – in a surprisingly short timeframe.

Not here. Our goal is to give you the highest possible ROI right out of the gate – ideally within hours or days.

That means, we don’t hold your lessons hostage, dripping new modules out over weeks or months.

You get FULL access to everything in Master of Seasonal Sales: Emails the second you wrap up your enrollment on the next page.

No waiting. No slow-drip BS.

If you don’t feel like you’re any closer to writing winning copy, simply send an email to within 7 days of joining and we’ll refund every dollar of your initial payment.

You can check out securely online using your favorite credit card, Google Pay, Apple Pay or Paypal.

You’ll get: 

  • Instant access to 4 modules featuring 40 step-by-step lessons, each averaging just 5 minutes in length (with transcripts). 
  • Dozens of over-the-shoulder tutorials, with plenty of Black Friday offers and sales email examples. So you can see what, how and WHY Joanna writes seasonal sales emails the way she does. 
  • 9 sales email templates to totally take away any guesswork. And help you produce strong first draft emails you can rely on. Your job then is simply making them sound perfect for your client or company 🙂
  • The 3-part Seasonal Sales Email Plan. This is the template that we’ve developed after working sooo many seasonal campaigns at Copyhackers and with our clients.
  • BONUS! See how to write a seasonal campaign-specific home page hero section that helps to close your email subscribers.

And after Master of Seasonal Sales: Emails, you can 10x the confidence you feel when you click “Schedule” on your sales emails because you:

  • Plan a badass offer that can bring in tons of sales and results in A LOT of spontaneous high-fives from your team.
  • Proactively plan offer logistics, so you don’t find yourself in an “oh shit, how do we do this?” situation when you begin to implement.
  • Move fast from draft to done, using the proven process for drafting ROI-boosting seasonal sales emails.
  • Know how to analyze seasonal sales offers to jumpstart your offer optimization process.
  • Use the “I’m Feeling Lucky” method to generate even more offer ideas.
  • Know the one word you must remove from all of your research questions, so you land on the best offer for your audience.
  • Understand why you should take the “Thor’s hammer” approach to help generate record-breaking revenue with your seasonal emails.
  • Optimize the Helsinki outta your offer, so your team is actually excited to sell it.
  • Use the proven 3-Part Seasonal Sales Email Plan, developed after working on soooo many seasonal campaigns at Copyhackers and with our clients. So you know the best time to send your Black Friday emails.
  • Understand how to leverage pre-campaign, campaign and post-campaign emails for maximum revenue generation.
  • Use the “Color, Pattern, Texture, Shine” technique, to grab your reader’s attention.
  • Leverage the “Modified Foxtrot” approach to keep things especially snappy for your reader.
  • Draft with 9 proven seasonal sales email templates, so you can whip through writing strong first drafts.

Plus you get a full 7 days to test-drive it all, risk-free.

Swipe the email insights that can help you drive revenue - big revenue - in your upcoming seasonal campaign.

In Master of Seasonal Sales: Emails, you’ll get the proven process you need to confidently push “Schedule” on your seasonal sales emails, including:
And take a full 7 days to test-drive your course, risk-free.