The easy answer is:

Much faster than with everyone’s not-so-favorite trial and error approach.

Our students have seen huge lifts in confidence, conversion rates, signups, sales, and more after only watching a handful of videos.

That said, how quickly you see results will depend on certain business factors – things like: whether or not you’ve found product-market fit, whether or not you’re actively marketing, how many subscribers you have, etc.

For example, an ecommerce brand actively driving high-quality traffic to their website could see results shortly after publishing their home page headline.

On the other hand, a brand-new small business with less than 1000 website visitors per month may need a few months to see results from a new headline.

Regardless of where you are now, Master of Headlines shows you exactly what steps to take with your copy to get to that next growth stage in your business – in a surprisingly short timeframe.

Not here. Our goal is to give you the highest possible ROI right out of the gate – ideally within hours or days.

That means, we don’t hold your lessons hostage, dripping new modules out over weeks or months.

You get FULL access to everything in Master of Headlines the second you wrap up your enrollment on the next page.

No waiting. No slow-drip BS.

If you don’t feel like you’re any closer to writing winning copy, simply send an email to support@conversioncopywriting.com within 7 days of joining and we’ll refund every dollar of your initial payment.

You can check out securely online using your favorite credit card, Google Pay, Apple Pay or Paypal.

You’ll get: 

• Instant access to 23 step-by-step lessons, each averaging 5 minutes in length (with transcripts). 
• Dozens of over-the-shoulder tutorials, so you can see what, how and WHY Joanna writes headlines the way she does. 
• 9 headline prompts, so you can move from zero to 100 headlines fast.
• 11 “Get Going Groups”, to push your headlines to a place where your CMO can actually give the greenlight.
• A quick start guide with a sample project and voice of customer data, so you can start applying your new knowledge (even if you don’t have an active project to work on).
• PLUS! An extra headline formulas lesson with even more formulas and prompts to help you write winning headlines.

And after Master of Headlines, you’ll write headlines a CMO can happily greenlight because you:

• Know the surprisingly simple way to write 100 headlines fast.
• Use the “Feature Not A Bug” method you can use to turn one-star reviews into five-star headlines.
• Know the best way to increase your chances of headline awesomeness.
• Use a simple “writer’s block-busting” technique when you’re struggling to knock through a bunch of headlines.
• Know how to write an out-of-this-world-incredible headline, inspired by martians and robots and maybe even the Wright Brothers (yup, really!).
• Think of yourself as an always-on copywriter so you can write stronger headlines.
• Use one quick trick to ensure your headline works on the page (before the designer produces mockups).
• Know what you should always do to make sure your headline works brilliantly with the copy that follows.
• Use the 8 Headline Sweeps on every headline you write (this can help you catch duds before they go live!).

Plus you get a full 7 days to test-drive it all, risk-free.