And Master the Fundamentals of Persuasion Copy with
10x Landing Pages


Save 15% on 10x Emails now. And finally send emails that get the “yes”.

See how to engineer the website your business needs to eclipse quarterly growth goals, 10x Web Copy.

What should you do when your team lead pings you with “I’m seeing an uncomfortably high bounce rate on the home page”

Answer: Pop into 10x Web Copy. And see how to confidently analyze the issue, hypothesize the cure AND actually write the optimized web copy your team needs to reduce bounce.

With 10x Web Copy, you’ll finally know exactly how to find the messages that convert. For any page. In any industry.

And take a full 7 days to test-drive your course, risk-free.

Get the training that’s trusted to uplevel careers at Fortune 500s and startups alike, including:

Every conversion on your website relies on the words you put on the page.

Every lead you should generate…

Every sale you should close…

And every contact form submission you should receive…

… will – or won’t – happen because of your web copy.

The only exception to this rule is for extremely motivated buyers, like the diehard Apple fans who’ll sleep outside overnight, in a Coleman tent on the sidewalk just to get the latest-and-greatest iPhone (even if they can reserve and pay for their iPhone in advance).

If you know without a doubt that your web traffic is entirely made up of extremely motivated buyers – like Apple’s – then congrats:

You can exit outta this page now. You don’t need this training.

For the rest of us, with typical website visitors who don’t know our brand well, don’t necessarily care about us or our products at all and really just want to solve their most pressing problems pronto – or make their lives better… 

Imagine having the website copywriting skills to confidently click “Publish” on web pages that coach your visitors to actually take the action you so desperately want them to take, like:

10x Web Copy shows you a methodical and repeatable process you can use to find the messages your reader needs to see to convert. For any web page. In any industry.  

So the next time your team comes to you worried about the increasing bounce rate on your home page… 

You can be the hero:

Because you can use your 10x Web Copy skills to confidently analyze the issue, hypothesize how you can cure the conversion problem AND write the optimized web copy your team needs to actually reduce your bounce rate. 

Led by the original conversion copywriter, who’s written over 100 websites (and consulted on 10x as many). For websites in nearly every industry, from software to ecommerce to service-based businesses. And for web offers at every price point, from free mobile apps to 6-figure enterprise softwares.

With 10x Web Copy in your backpocket, you can confidently click “Publish” on every web page project added to your Asana, including:

From the CEO who coined the term conversion copywriting:

Joanna Wiebe is the CEO of Copyhackers – where marketers of all stripes learn how to be the most profitable person in the room.

As the original conversion copywriter, she’s driven multi-millions in revenue writing copy for the likes of Metalab, Shopify, Huel, BT, Tesco and Wistia. That’s why she’s been invited to teach conversion copy on 100+ international stages and to sales and marketing teams at Google and Amazon. 

Joanna Wiebe, the original conversion copywriter that will teach you how to write headlines


“How long before I start seeing results?”

… and answers to other smart questions:

The easy answer is: 

Much faster than with everyone’s not-so-favorite trial and error approach.

Our students have seen huge lifts in conversion rates, signups, sales, and more after only watching a handful of videos.

That said, how quickly you see results will depend on certain business factors – things like: whether or not you’ve found product-market fit, whether or not you’re actively marketing, how many subscribers you have, etc.

For example, a software company actively driving high-quality traffic to their website could see results shortly after publishing a new home page. 

On the other hand, a brand-new company with less than 1000 website visitors per month may need a few months to see results from new web copy.

Regardless of where you are now, 10x Web Copy shows you exactly what steps to take with your copy to get to that next growth stage in your business – in a surprisingly short timeframe

Not here. Our goal is to give you the highest possible ROI right out of the gate – ideally within hours or days.

That means, we don’t hold your lessons hostage, dripping new modules out over weeks or months.

You get FULL access to everything in 10x Web Copy the second you wrap up your enrollment on the next page. 

No waiting. No slow-drip BS.

If you don’t feel like you’re any closer to writing winning copy, simply send an email to within 7 days of joining and we’ll refund every dollar of your initial payment.

You can check out securely online using your favorite credit card, Google Pay, Apple Pay or Paypal.

You’ll get: 

  • Instant access to 4 modules that show you, step-by-step, how to research, plan, write, edit and optimize your website copy. You’ll get a total of 87 HD training videos, each averaging 5 minutes in length (with transcripts). 
  • Dozens of over-the-shoulder tutorials, so you can see what, how and WHY Joanna writes website copy the way she does. 
  • PLUS! Plenty of templates, worksheets and cheatsheets, so you can move from researching to planning to writing your website fast.

And after 10x Web Copy, you can write high-converting website copy because you:

  • Identify broken messages before you write a single word using two powerful research tools.
  • Know all about the five documents you need before you begin a website writing project – and how to use all five to form a copy hypothesis.
  • Use a crucial internal document – one that most copywriters completely ignore – to future proof the website strategy and copy.
  • Confidently measure the work you do and spot opportunities to improve, while celebrating your wins fully.
  • Understand the intent and quality of traffic coming to the site and its impact on the copy, design and strategy. 
  • Approach research like a conversion strategist, focusing on the essential elements that show you how site visitors make decisions.
  • Wield the 10x Page Plan framework to effortlessly structure any web page (even the dreaded home page!)
  • Map the journey your prospect needs to make to say “yes” using The Transformation Message Map.
  • Know how to reduce bounce rate using the design and structure of your website copy.
  • Form messaging hypothesis and design page copy with specific results in mind.
  • Engineer the perfect goal-focused exit poll to understand the exact reason people don’t buy on a given page
  • Have the “The Amazon prime” approach to optimizing any offer for any page tucked away to use as needed.

Plus you get a full 7 days to test-drive it all, risk-free.

See how to pull prospects close to the purchase with strategic website copy.

In 10x Web Copy, you’ll get the web copy templates, techniques and tools you can use to write web copy that paves a clear path to purchase, including:
And take a full 7 days to test-drive your course, risk-free.