As the original conversion copywriter, she’s driven multi-millions in revenue writing copy for the likes of Metalab, Shopify, Huel, BT, Tesco and Wistia. That’s why she’s been invited to teach conversion copy on 100+ international stages and to sales and marketing teams at Google and Amazon.
“Although it’s short, it’s packed with solid information and actual examples. You get to see Jo demonstrating what she teaches. So that you can follow along and improve your own copy. This is good stuff you’re not going to find for free on YouTube or Google.”