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Save 15% on 10x Emails now. And finally send emails that get the “yes”.

Copy is for closers. Ahem. No really - copy is meant to close. With Master of Closing Techniques, you’ll see how to make your copy do just that.

INSIGHT: Your prospect actually wants what you offer.

They just also have objections, fears and doubts that are getting in the way.

So how will you make sure your copy amplifies the benefits of saying “yes,” so they outweigh the risks your prospect is feeling?

Enter: Master of Closing Techniques. 

Where you see the techniques you can use to amp up the desirability of your product’s benefits, minimize the risks AND actually get the “yes.” On repeat.

Dramatic confidence improvement or your money back.

Get the training that’s trusted to uplevel careers at Fortune 500s and startups alike, including:

Every good salesperson knows they should

Always. Be. Closing.

Clearly we’ve watched too much Glengarry Glen Ross around here. 

And, sure, while every salesperson might roll their eyes at the mention of this cliché because they know how important it is to finalize a sale – for us copywriters, our ears should perk up. Because:

Most copywriters aren’t good closers.

You currently have pages on your site (or your client’s site) that exist for a single purpose: to sell products and services. So when you look at them objectively, ask yourself:

Shouldn’t these web pages actually make an effort to “close” the sale?

And make no mistake, if you want your prospect to:

… make a purchase… 

… start a free trial…

… register for a demo… 

… or simply submit your contact form…

Closing online, without a lengthy sales process, totally helps you meet targets. 

Now imagine how much more confident you would feel if, before you clicked “Publish” – or “Update” – on your page, you could:


All 👆 these 👆 confidence-inducing and ROI-boosting skills are within reach. With Master of Closing Techniques.

In Master of Closing Techniques, you’ll see how to write a fully optimized closing section. For every type of business. So you can deliver the results you truly need to meet your quarterly targets. 

And make even the most jaded salesperson in your LinkedIn connection list proud (because you, unlike most copywriters, actually know what it means to close like a pro).

Conversion copywriter

Andrew Yedlin has helped businesses grow their sales pipelines by millions of dollars.

Notably, his work drove over half-a-million dollars in customer lifetime value in a single quarter for a Series C SaaS company. 

He brings his experience working with fast-growing SaaS companies including Culture Amp, CallRail and Netsparker to hundreds of subscribers at, an email newsletter and YouTube show that features copywriting tips and live examples.

With Master of Closing Techniques in your toolbox, you can engineer close-worthy copy for every business type including:


“How long before I start seeing results?”

… and answers to other smart questions:

The easy answer is: 

Much faster than with everyone’s not-so-favorite trial and error approach.

Our students have seen huge lifts in conversion rates, signups, sales, and more after only watching a handful of videos.

That said, how quickly you see results will depend on certain business factors – things like: whether or not you’ve found product-market fit, whether or not you’re actively marketing, how many subscribers you have, etc.

For example, an ecommerce company actively driving high-quality traffic to their landing pages could see results shortly after publishing their new closing section. 

On the other hand, a service provider with less than 1000 website visitors per month may need a few months to see results from a newly optimized close.

Regardless of where you are now, Master of Closing Techniques shows you exactly what steps to take with your close to get to that next growth stage in your business – in a surprisingly short timeframe.

Not here. Our goal is to give you the highest possible ROI right out of the gate – ideally within hours or days.

That means, we don’t hold your lessons hostage, dripping new modules out over weeks or months.

You get FULL access to everything in Master of Closing Techniques the second you wrap up your enrollment on the next page.

No waiting. No slow-drip BS.

If you don’t feel like you’re any closer to writing winning copy, simply send an email to within 7 days of joining and we’ll refund every dollar of your initial payment.

You can check out securely online using your favorite credit card, Google Pay, Apple Pay or Paypal.

You’ll get: 

  • 11 step-by-step lessons (with transcripts), each averaging 5 minutes in length (with transcripts). 
  • Plenty of over-the-shoulder tutorials, so you can see what, how and WHY Andrew optimizes closing sections the way he does. 
  • Closing section examples for SaaS, ecommerce and service-based businesses.
  • PLUS! The Closing Techniques Workbook to help you optimize your close.

And after Master of Closing Techniques, you can click “Publish” with confidence because you:

  • Understand which sections and page types are most important to successfully closing, so you can devote your energy to the areas most likely to swing the needle.
  • Use the “10,000 BCE” approach to strategically plan a strong close, with consideration for both your product’s benefits AND your prospect’s objections.
  • Find the forces that move prospects closer to “yes” and dial up their desire for your solution.
  • Minimize the forces that push prospects away from “yes,” so you keep them focused on what’s in it for them (instead of the “what ifs”).
  • When to use – and avoid – temporal discounting in your close, so your copy plays nice with your prospect’s Lizard Brain.
  • Understand business type-appropriate closing techniques, so you can adjust your approach depending on whether you’re writing for SaaS, ecommerce or a service-based business.
  • Run a simple sweep to polish your close before you click “Publish.”

Plus you get a full 7 days to test-drive it all, risk-free.

Increase desire. Decrease perceived risks. And actually engineer your web pages to convert.

With Master of Closing Techniques, you can finally know what it’s like to drive traffic confidently to a page, because you have:
And take a full 7 days to test-drive your course, risk-free.

Become the rainmaker. The retention whisperer. The master of all metrics.

Joanna Wiebe
73 lessons 7.5 hours
Joanna Wiebe
24 lessons 3.3 hours