End comments like “this isn’t our brand voice. revise. and please refer to the brand guide this time.” once and for all.
With Master of Brand Voice, you can stop leaning on intuition to “get” the brand voice. Instead, you’ll have a solid process to define – and measure! – the three critical elements of voice. (And, yup, you can apply this process to every brand you work with.)
More specifically, most brand guides are useless for writers.
Sure, Pantone colors and HEX codes are helpful for a designer. Because the designer can take #2992ff and know with near-perfect certainty that they’re using the correct shade of azure blue.
But for writers, a handful of adjectives – like “friendly” or “playful” or “casual” – and an avatar just isn’t enough.
Because words aren’t like color codes.
Let’s take “casual” as an example:
Does that mean casual like a Saturday afternoon BBQ in Parc La Fontaine with your closest friends? Or Casual Friday at Allstate Insurance? Not all ‘casuals’ are created equal.
So the casual you choose may not be the same as the one in your client’s head. Or your boss’s head. Or the person who wrote the last landing page. Or, yup, even the brand guide.
And it’s ☝️ this ☝️ lack of specificity that makes it really freakin’ hard to get the brand voice right.
Enter: Master of Brand Voice.
Master of Brand Voice gives you a solid process to define – and measure! – the three critical elements of your brand voice. So you can explain to project stakeholders how and why you took your approach, which’ll help you reduce pushback.
AND if a reviewer pushes back on voice, you’ll know EXACTLY what to do.
Led by the very copywriter who developed this process after writing for more than 429 people and dozens of brands, for businesses of all sizes (not just the huge ones), including Amy Porterfield, Stu McLaren, Danny Iny, Bobby Klinck — plus an incredible line up of tech, SaaS and ecomm businesses.
In 2017, he wrote 10,211 headlines for 100 brands over 100 days, just for fun. Since 2018, he’s written for more than 429 entrepreneurs and dozens of brands, using an ultra-specific voice mirroring process called Brand Ventriloquism®.
He currently runs two writing programs: The Codex Persona, which trains writers how to measure and emulate a client’s voice. And Write More Personality-er, a quick & quirky workshop that teaches people how to add punch, power, and pop to their everyday writing. All the people say he’s pretty fly for a write guy.
