The second-most visited page on your website is your About page. If that scares you, you need Master of About Pages.

The easy answer is: 

Much faster than with everyone’s not-so-favorite trial and error approach.

Our students have seen huge lifts in conversion rates, signups, sales, and more after only watching a handful of videos.

That said, how quickly you see results will depend on certain business factors – things like: whether or not you’ve found product-market fit, whether or not you’re actively marketing, how many subscribers you have, etc.

For example, an ecommerce company actively driving high-quality traffic to their website could see results shortly after publishing their new About page. 

On the other hand, a brand-new service provider with less than 1000 website visitors per month may need a few months to see results from a new About page.

Regardless of where you are now, Master of About Pages shows you exactly what steps to take with your copy to confidently publish your next – or newest– About page. All in a surprisingly short timeframe.

Not here. Our goal is to give you the highest possible ROI right out of the gate – ideally within hours or days.

That means, we don’t hold your lessons hostage, dripping new modules out over weeks or months.

You get FULL access to everything in Master of About Pages the second you wrap up your enrollment on the next page.

No waiting. No slow-drip BS.

If you don’t feel like you’re any closer to writing winning copy, simply send an email to support@conversioncopywriting.com within 7 days of joining and we’ll refund every dollar of your initial payment.

You can check out securely online using your favorite credit card, Google Pay, Apple Pay or Paypal.

You’ll get: 

• 17 bite-sized step-by-step lessons that walk you through researching, planning, writing and editing your About page (with transcripts). 
• Plenty of over-the-shoulder tutorials, so you can see what, how and WHY Betsy writes About page copy the way she does. 
• PLUS! The auto-populating About Page Workbook to help you breeze through researching, planning, writing and editing your About page. Easy-peasy lemon squeezy.

And after Master of About Pages, you can confidently click “Publish” on your About page because you:

• Identify your one reader’s biggest objections, so you can plan to strategically overcome these objections on your About page (lesson 2)
• Use the About Page workbook to plot your customer-related details AND your brand and offer-related details, so you can move faster towards writing a page that satisfies the needs of your one reader. Without confusing them with irrelevant details.
• Plan and execute a conversion-boosting close on your About page, using 3 simple questions to match your closing section to your one reader. (Most About pages fail to do this!)
• Use one simple framework to outline your about page (you likely already know – and use! – this framework, but haven’t seen it applied to About pages).
• Know how – and how not – to write the most critical part of your About page, so it connects with your reader. And inspires them to keep reading.
• Add the “You-Centric to Me-Centric” formula to seamlessly write transitions in your body copy. (Most folks say this is the hardest part of writing About pages. Even if they’re a pro copywriter!)
• Write bios and team sections that your reader actually wants to read, with business-specific training for service providers, software and ecommerce teams.
• Use one simple yet powerful trick for weaving your brand values and mission onto your about page. Without the traditional Values and Mission content blocks that readers skim over.
• Place proof bars strategically throughout your about page, so they actually build trust with your one reader.
• Write a close that truly sells your reader on saying “yes” to your on-page offer (lesson 14).

All with a full 7 days to test-drive it all, risk-free.