Driven entrepreneurs and the marketers and copywriters who write for them eventually slam into this near-career-crushing realization:
No matter how well your product or service works, how much time or money or energy it saves people or even how impressive your demo video looks…
Businesses must consistently and reliably generate leads so they can generate sales.
There’s a bear-ish market baring its teeth at the New York Stock Exchange.
The real estate market is slumping. Every day it seems like there’s a new interest rate hike.
And it takes just one Google search to turn up dozens of expert economists wagering bets on when – not if – the next recession will begin.
So with 2000+ marketing messages bombarding apathetic audiences every day, it is in every business’s best interest to figure out how to actually cut through the noise and make that proverbial cash register start ringing. Fast.
And, look, it’s not like you were slacking on trying to figure this whole “turn visitors into sales thing” out.
Your Chrome browser is sporting an overwhelming number of tabs, boasting blog titles like “how to generate leads for your business” and “14 unique ways to generate new business leads.”
You’ve read the blogs.
Maybe you’ve tried getting leads on Instagram.
Maybe you’ve tried buying lists of leads.
Maybe you’ve even tried quizzes and opt-in boxes and even those traditional networking “mixers” to hand out your business cards to other people like you looking to hand out their business cards.
And you’re still not seeing the results you should be seeing.
That’s normal. Expected even.
Because most blogs teach the basics from well-meaning people who guessed, got lucky and decided to write a blog post about their one experience, as if it will apply universally.
So what’s missing?
Nope, the missing piece in your marketing misfires is:
INSIGHT: Your visitors want what you offer. So do your subscribers. The only problem?
Your copy reads like YOU can’t imagine a world where people want, need and love what you’re selling.
Which is a big problem, because:
Copy makes up 93% or more of marketing.
In every ad you place…
On every page you publish…
And in every email you send…
Your copy is the key that can turn strangers into sales.
In other words:
Your copy is EVERYTHING.
So even if you know you need to write a lead gen funnel with some Facebook ads, a landing page, and a smattering of follow up emails…
The copy you write on every marketing asset you write will determine your ability to drive conversions.
In other words:
Your Facebook ad copy must be enticing enough to drive a click…
Your landing page copy must sell the value of your lead magnet, so your visitor actually wants to hand over their email address in exchange for it…
That’s why no skill is more valuable than writing high-converting copy. Even if “copywriter” isn’t in your job title. And especially if “copywriter” is in your job title.
You shouldn’t just take our word for it. See for yourself:
“Last year, I started an online business whose principal product was an online course. Before I found Copyhackers (Thank, GAWD!), I hired a different ‘guru’ to teach me copywriting and funnel construction. The result? A less-than-1% clickthrough rate on my Facebook ads, a webinar registration rate of less than 3%, single-digit lead generation, and ZERO sales . . . on a MONTH’s worth of ad spend.
Just applying what I learned from CopyHackers for one month, our new-and-improved funnel brought those clickthrough rates to between 5 – 7% on cold ads, with a 10 – 15% clickthrough rate on re-targets, enabled us to capture 15 leads, and led to 5 sales.
This year, the stats continue to get better and better: Our funnel already turns out a monthly 6:1 return on ad spend (“ROAS”), and, thanks to the tools CopyHackers gives you to identify where your funnel copy is weak, we’re still finding things to refine that we know are going to take us even higher. Literally, we may legitimately hit a 15:1 ROAS this year using what they’ve taught us.”
How would you feel if you…
replaced a confusion-inducing landing page and ignorable emails with copy that actually turned visitors into leads and leads into buyers and…
… saw record-breaking results?
Like Corrina did for her organic veggie basket business:
“Every year at the same time, I try to get my subscribers to renew for next season. Historically, I would get 30-45% of them to renew, and I would spend all winter stressing.
This year, I resolved to try your strategies. After binge-watching 10x Emails, I have been absolutely stunned by the results. As of my cart close yesterday, I am 77% sold out for next summer. I’m now assured an income through our non-farming months of January-May.”
Organic Veggie Farmer
Used: 10x Landing Pages, 10x Emails
Of course, writing the type of copy that turns visitors into prospects and prospects into purchasers isn’t exactly a no-brainer.
There’s an art and subtle science behind putting out ads, web pages and emails that turn words into revenue.
Here’s the good news:
You can see results without spending months, or even years, learning through spaghetti throwing and trial-and-error guesswork.
Businesses need copy that converts now more than ever. Get the step-by-step training that can help you write high-converting copy, inside Lead Gen Level Up. So you can flood your pipeline with leads. And nurture your leads to become happy, qualified buyers.
If you’re responsible for generating leads in a business, you need Lead Gen Level Up…
And if you’re responsible for generating revenue in a business, you also need Lead Gen Level Up…
Because businesses need leads in order to generate revenue.
Lead Gen Level Up is the step-by-step, on-demand training bundle that walks you through how to write Facebook ads, landing pages and emails that convert. So you can turn qualified traffic into right-fit leads, then pull those leads to the point where they happily purchase your offer.
The moment you enroll, you’ll get immediate access to:
Get the step-by-step copywriting training you need, so you can flood your pipeline – or your client’s pipeline – with leads. And recession-proof your business.
Used: 10x Landing Pages & Emails
Entrepreneur and podcaster Tara Gentile had built an incredible brand and a fast-growing following. She had a top-tier course that was perfectly suited for her audience. But they weren’t buying it.
Struggling to sell even 12 seats in her live training, she decided to give it one more shot. And if it didn’t sell out, she’d close the workshop down for good.
To increase her odds, she bought 10x Emails and 10x Landing Pages.
After taking the exact training you’ll find inside Lead Gen Level Up, Tara rewrote her launch materials: her emails and her landing pages. She focused on finding the messages that were most likely to convert, using everything she’d learned in our message-finding modules.
She relaunched the program and opened 12 seats.
Within 15 minutes, every single seat was sold out. So, she opened more seats. Surprisingly, to her (not to us), those spots sold out too.
Those key copywriting improvements helped her sell more than 2x the number of spots she had originally intended, after multiple prior failed launches.
And her new copy skills 3Xed her revenue.
96% of your website visitors aren’t ready to buy (yet)…
but they may be willing to hand over their email address, which means:
Lead generation is mission-critical work.
Especially in the lead up to Black Friday-Cyber Monday.
Because Black Friday-Cyber Monday is a once-a-year opportunity, when you can make all the money you need to cover 365 days worth of business overhead and expenses IF you have a highly engaged list of leads who want what you have on offer.
(And, nope, this isn’t just wishful thinking.)
Last year, over the Black Friday Cyber Monday weekend, we pulled in more than one hundred thousand dollars in MRR. All in, that turned into nearly a million dollars in revenue.
We did the same thing in 2020 (take that, covid!).
And we did that by selling to a highly engaged list of leads who were eager to snap up our offer.
Here’s the good news:
If you start now, you still have time to build your list before BFCM 2022 rolls around.
You can move from draft to “publish” on your lead generation funnel fast. Then, drive highly qualified leads into your pipeline. For Black Friday and beyond. Using the exact techniques you’ll see in the Lead Gen Level Up training bundle.
Funnel & Launch Strategist
Used: 10x Facebook Ads
“Before 10x FB Ads, my biggest challenge was to create messages and copy that would resonate with people wherever they are in the sales cycle. FB Ads are important for me and my clients because it’s one of the best channels right now to get high-quality leads that can turn into customers and loyal fans.
The course was easy to consume, yet provided relevant information on the WHY and HOW to create FB ads. I can now write ads that are more relevant to the prospect on social media.
Recent result: I applied what I learned in 10x FB Ads to a client course launch that hit over 40+ sales of their $997 product in a 10 day FB launch.”
As the original conversion copywriter, she’s driven multi-millions in revenue writing copy for the likes of Metalab, Shopify, Huel, BT, Tesco and Wistia. That’s why she’s been invited to teach conversion copy on 100+ international stages and to sales and marketing teams at Google and Amazon.
Wahida Lakhani has earned multi-millions in revenue for clients, managing over $1 million in ad spend across some of the most competitive and difficult verticals globally.
Wahida is not only an ad strategist and full-funnel optimization pro. She’s also a conversion copywriting consultant hired by some of the best-known digital marketers, plus dozens of coaches, consultants and entrepreneurs.
The next time you’ve gotta knock out a nurturing sequence to warm up your list for your upcoming launch…
The next time you need to write not one but 100 Instagram ads overnight…
The next time you wanna create a Facebook ad funnel for single moms aged 25 to 30 living in Newport with The Marvelous Mrs. Maisel as their favorite TV show…
Or when you launch Google search ads and you know your best shot at delivering exceptional ROAS if you write targeted landing pages that maintain consistent messaging between the reader’s search intent, the ads they see and the landing page they land on…
Used: 10x Facebook Ads
“In running $500K+ of FB ads each month, we have a never-ending need for high converting copy.
Although we’ve been successfully writing ad copy for years, it’s often been the bottleneck in the process, especially when we’re creating complicated funnels and multi-stage launch sequences.
10X FB Ads allowed us to refine our copy process from start to finish so we can produce copy that converts faster than ever. Less time writing, same or better results? Total win for our agency.
While many FB Ads courses focus heavily on targeting and technical ad set up, they gloss over ad copy or throw it in a bonus as an afterthought. If you don’t write scroll-stopping copy in your ads, those ninja targeting skills aren’t going to do you any good. The templates, frameworks and copy focus of 10x FB Ads let even our most junior team member produce copy that wowed our clients, got approved on a tricky policy issue and brought in the leads.”
With 10x Landing Pages, you can knock out every landing page project that drifts across your desk, like:
With 10x Facebook ads, you can use the skills and frameworks you gain to tackle many social media marketing tasks, including:
And with 10x Emails, you can tackle critical email marketing tasks in your Trello to-do column with ease, like:
Bottom line: You’ll get marketing and copywriting insights you just can’t unlearn. And can help you improve your messaging at every moment across the customer journey – wherever leads line up AND wherever cash changes hands.
Used: 10x Landing Pages
“My biggest struggle with writing was confidence. Was I doing it right? Was what I wrote going to make a difference? Sometimes I could feel that what I wrote was “right”…but I couldn’t defend my feelings against the doubters on the team.
I’d search for answers online. The time-sucking hell of blogs and “5 steps to better…anything.” More often than not, I’d end up more lost than when I started. I read several copywriting books. But I ended up feeling overwhelmed.
I was looking for some easy to follow steps. And a process I could implement quickly and consistently. I looked into copywriting courses – I found some that ranged from $2,000 to $5,500! Ouch. I didn’t have the budget or time for that kind of investment. Like everyone else I know in marketing I had a ton on my plate and I was under constant time pressures at work.
[10x Landing Pages] sounded like a tight, easy to take, down-to-earth course with checklists and templates I could use right away. I’d never heard of “conversion” copywriting, but right away it made sense. Yes… more than anything I needed visitors and prospects to act. I wanted to learn how to do THAT.
[10x Landing Pages] was even better than I’d hoped. The “Over the Shoulder” videos were by far my favorite. Joanna walks you through what she sees on a website (and what you should look for). Then right in front of you she shows you how to fix the copy (applying the concepts from the video lesson). Everything from customer research to sticky copy is covered in the course. There are so many helpful examples from real company websites. And there are helpful spreadsheets and templates that you can use to confidently write your own conversion copy. I have recommended this course to several of my friends.”
DO, Osteopathic Horizons (PH in Medicine)
Used: 10x Facebook Ads
“Before 10x Facebook Ads, I was utterly clueless about social media ads and failed miserably at getting any conversions (didn’t even know the term “conversions” existed).
Our previous marketing strategies only catered to MOFU or BOFU. The strategies involved from creating TOFU content and guiding them across the whole funnel to purchase was much needed and comprehensive.
The simplicity of the videos and workbooks for multiple forms of Facebook advertising was amazing. There’s no more second-guessing on what to do next.
I’m more of a concept person and overwhelming details are a turnoff unless explained in a logical sequence. If there was one course that made sense using the unifying glue of copy across several contexts without a rigid template or salesy process, 10x Facebook Ads provided that.”
… and dozens more downloadable worksheets, templates and guides to help you execute like a pro copywriter. Seriously. Even if “copywriter” isn’t in your job title.
Strengthen just one skill. Start flooding your pipeline with qualified leads. So you can keep the recession from impacting your world.
“As I’ve evolved as an agency focusing ever more on content marketing as our core, I’ve realized how important copy is. Even as a designer by background, I see the power copy has above all else to move people to action and capture the attention of those critical ideal future clients.
While I have been learning a lot about writing good copy designed to magnetize and sell… there’s more yet to learn. I’ve followed Joanna Weibe and her incredible insight into writing powerful copy, and grasped onto this opportunity to take this superpower to a whole new level of (ethical) persuasion and impact.
Of course, I debated with myself, like I do with all courses. Do I really need it? Can I just learn from what I can find free on the internet? Ultimately, the truth is I wanted the full, organized, step-by-step teaching from foundation to advanced… at once. Not scattered across the internet trying to piece together a cohesive strategy and taking years to form the whole picture. I wanted to jump in and soak it all up… every drop of copywriting genius.
Unlike other courses, this one was also well produced with videos that look stunning and feel like she is right there with you. And the over-the-shoulder extra videos for each lesson make it all concrete with live examples you see her break down and rebuild on the spot. No wondering how the teachings translate into real world changes.
One of those things that just light up your brain with “a-ha!” was how she uncovers the perfect messages using your target audiences own words. And then how to get into their head so you can talk to those hidden drives and attention grabbers that you simply aren’t hitting now.
Another are the formulas and the simple technique that gets you out of your analytical, salesy, stuck mindset and instantly writing naturally in a way that connects and builds a relationship with the PERSON, not the abstraction. In other words, a trick to get in the flow and writing real.
I’ve been following a lot of big names (hey, it’s my business!), digging into stacks of books, and taking several courses – all around conversion, copy, funnels, content marketing… and Joanna always brings more to the table I’ve put immediately into practice. [10x Landing Pages] has led to massive but often so simple “A-ha’s!”
These led to both pebble-sized changes with huge impact on subscriber rates, sales results, and connection with the right kinds of people… and runaway boulders that tore through lifeless copy completely turned around the campaign.”
Used: 10x Landing Pages
“As someone with an “it’s complicated” relationship with Facebook (and ads on it), I was skeptical about adding Facebook ad creation to my toolbox. Turns out, customer research and understanding of the customer – the things I value most about the copywriting process – apply here, too.
After taking the 10x Facebook Ads course, I’m excited to work on copy for Facebook ad campaigns and feel empowered by the detailed process descriptions, frameworks, and guidelines on testing the ads.
An especially amazing part of the training was the guided walk-through on mapping out specific types of sales funnels and supporting ads for each type (*brain explodes*). The feeling when those pieces finally began to fall into place was the best!”
Website & Email Copywriter
Used: 10x Facebook Ads
“Before I took 10X Facebook Ads, I felt like I was stabbing in the dark when it came to writing ads.
This was the missing link, showing me how to write persuasive ads that fit perfectly into different sales funnels.
This has been great for my confidence and ability to map and write funnels that convert.”
CEO of Content, Copy & Coffee
Used: 10x Facebook Ads
“Just got off a call with a prospective client for a webinar sequence of landing page + email campaigns. I walked her thru A) conversion copywriting process and B) the concept of coaching the conversion. Pitched an at-the-high-end-for-me price… and because that’s *exactly* what she wants (especially the coaching the conversion part)… she said yes. Without blinking.”
Used: 10x Landing Pages, 10x Emails
… and answers to other smart questions:
The easy answer is:
Much faster than with everyone’s not-so-favorite trial and error approach.
Our students have seen huge lifts in conversion rates, signups, sales, and more after only watching a handful of videos.
That said, how quickly you see results will depend on certain business factors – things like: whether or not you’ve found product-market fit, whether or not you’re actively marketing, how many subscribers you have, etc.
For example, an ecommerce brand actively driving high-quality paid traffic to their landing page could see results shortly after optimizing their lead gen funnel.
On the other hand, a brand-new course creator relying solely on organic traffic and seeing less than 1000 website visitors per month may need a few months to see results from a revamped landing page.
Regardless of where you are now, Lead Gen Level Up shows you exactly what steps to take with your copy to get to that next growth stage in your business – in a surprisingly short timeframe.
Not here. Our goal is to give you the highest possible ROI right out of the gate – ideally within hours or days.
That means, we don’t hold your lessons hostage, dripping new modules out over weeks or months.
You get FULL access to everything in Lead Gen Level Up – that is, 10x Facebook Ads, 10x Landing Pages AND 10x Emails – the second you wrap up your enrollment on the next page.
No waiting. No slow-drip BS.
Maybe… but, truthfully, this is highly doubtful.
Most blogs teach the basics from well-meaning people who guessed, got lucky and decided to write a blog post about their one experience, as if it will apply universally.
The material inside the Lead Gen Level Up bundle can’t be found for free on the interwebs. (Including over on our Copyhackers blog or in Tutorial Tuesdays!)
Why? Because these trainings were created using the wins we delivered while working with a huge range of clients like Wistia, Canva, Neil Patel, Amy Porterfield, Todd Herman – and so many others.
We didn’t try X once, see it perform decently and turn it into training.
We tried X multiple times, for multiple audiences, and multiple products, and multiple offers.
Then, we packaged all those learnings up for you. So you can execute fast. Without the guesswork.
If you don’t feel like you’re any closer to writing winning copy, simply send an email to email@example.com within 7 days of joining and we’ll refund every dollar of your initial payment.
You can check out securely online using your favorite credit card or Paypal.
10x Facebook Ads, including:
10x Landing Pages, including:
10x Emails, including:
Plus you get a full 7 days to test-drive it all, risk-free.
“Email is at the core of my business – and if you’re online, it’s at the core of yours, too. Because it’s so critical, I cannot impress this upon you enough: learn to write emails from Joanna. Do what she says. You’ll 10x your confidence. And as for business results? The sky’s the limit.”
Founder of Backlinko
“Before 10X I knew how to write a good email. But I didn’t know how to write a 10x email. And holy crap did this course deliver on its promise. I did indeed 10x…. I 10xed my client’s investment (I helped Teachable make $500k using this sequence). I 10xed my hourly rate. I 10xed my available daylight hours.”
DISCLAIMER: For best results, think of this training as you would think of university-level training: undertake it seriously and studiously, and you may see incredible results – but none are promised or guaranteed. We’ve made every effort to represent accurately the products we offer and their potential. However, we and our materials make no guarantee of results, nor should you misinterpret the “10x” part of our products’ names to suggest you will grow your business by an amount such as ten times; in reality, “10x” represents the quantity of ads, emails and landing pages you will be educated to complete with success after taking our training, and the additional quantity may help you achieve strong results similar to those we’ve achieved using the same techniques. Where a testimonial suggests or states results of any kind, you should not expect the same results unless your business, efforts and resources are exactly as the testimonial-giver. We avoid forward-looking statements, but should you find one, it is intended to express our opinion of earnings potential. Purchasing the Lead Gen Level Up bundle does not offer you or any entity the rights to reproduction, distribution or resale of any part of the program, of any kind.
Refunds available within the first seven (7) days of purchase.
Published by Wiebe Marketing Ltd dba Conversion Copywriting
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