And Master the Fundamentals of Persuasion Copy with
10x Landing Pages


Save 15% on 10x Emails now. And finally send emails that get the “yes”.

This is how you make your Slack’s #new-user channel *ping* on repeat: 10x Pricing Pages for Software and Apps.

Get the strategic, step-by-step pricing page training created specifically for software and apps. So your pricing page can convert prospects into users like your always-on, 24/7 sales team.

Dramatic confidence improvement or your money back.

Get the training that’s trusted to uplevel careers at Fortune 500s and startups alike, including:

“We need to convert more traffic into users NOW. There’s no extra ad budget. The company is considering layoffs.”

^^ Your marching orders from the team lead.

Did someone just turn the thermostat to Death Valley-level temps??? 

Your job quite literally depends on your ability to engineer conversions… what should you do next?

If you guessed: 

… rewrite your homepage hero. 

You’d guess wrong.

… revamp your vs. competitor PPC landing pages.

Wrong again.

… curl up in fetal, praying to your company’s Stripe account, Google Ads manager and everything else that’s good and pixely that your website suddenly – miraculously – starts converting.

Still wrong.

Here’s a hint:

Start with your pricing page.

Yes, really. That seemingly innocent “Pricing” that sits in your global nav and only ever gets brushed up when Product decides to change tier features.

Which is a shame, because:

Your pricing page is just one – maaaaaybe two – clicks away from the moment your prospect becomes an actual user of your software or app… 

And the prospects that click “Pricing” in your global nav or Google “[Your software’s name] pricing” are typically the high-intent-and-almost-ready-to-say-yes traffic you can start converting now… 

IF you know how to implement “quick win” pricing page optimizations that can make your pricing page THE path to non-stop *pings* in the Slack #new-user channel.

So if your software’s pricing page is trying to close new users on a little more than a prayer to your company Stripe account, then you’ll love this comprehensive pricing page training crafted specifically to help software and apps convert traffic into users. 

In 10x Pricing Pages for SaaS and Apps, you’ll get templates, worksheets, frameworks, formulas, processes and repeatable techniques to research, plan, write, edit and optimize your pricing page. So you can craft a strategic pricing page. And transform the “is this software really worth it?” prospect into the “quick! gimme the company credit card NOW!” purchaser. No prayers to Mother Stripe required.

From the CEO who coined the term conversion copywriting:

Joanna Wiebe is the CEO of Copyhackers – where marketers of all stripes learn how to be the most profitable person in the room.

As the original conversion copywriter, she’s driven multi-millions in revenue writing copy for the likes of Metalab, Shopify, Huel, BT, Tesco and Wistia. That’s why she’s been invited to teach conversion copy on 100+ international stages and to sales and marketing teams at Google and Amazon. 

Joanna Wiebe, the original conversion copywriter that will teach you how to write headlines


“How long before I start seeing results?”

… and answers to other smart questions:

The easy answer is:

Much faster than with everyone’s not-so-favorite trial and error approach.

Our students have seen huge lifts in conversion rates, signups, sales, and more after only watching a handful of videos.

That said, how quickly you see results will depend on certain business factors – things like: whether or not you’ve found product-market fit, whether or not you’re actively marketing, how many subscribers you have, etc.

For example, a software company actively driving high-quality traffic to their sales page could see results shortly after publishing their new sales page.

On the other hand, a brand-new service provider with less than 1000 website visitors per month may need a few months to see results from a new sales page.

Regardless of where you are now, 10x Pricing Pages shows you exactly what steps to take with your copy to get to that next growth stage in your business – in a surprisingly short timeframe.

Not here. Our goal is to give you the highest possible ROI right out of the gate – ideally within hours or days.

That means, we don’t hold your lessons hostage, dripping new modules out over weeks or months.

You get FULL access to everything in 10x Pricing Pages the second you wrap up your enrollment on the next page.

No waiting. No slow-drip BS.

If you don’t feel like you’re any closer to writing winning copy, simply send an email to within 7 days of joining and we’ll refund every dollar of your initial payment.

You can check out securely online using your favorite credit card, Google Pay, Apple Pay or Paypal.

You’ll get: 

  • Instant access to 5 modules featuring 72 bite-size lessons, each averaging 5 minutes in length (with transcripts). 
  • Industry-specific training for SaaS + app marketers.
  • Dozens of over-the-shoulder tutorials, so you can see what, how and WHY Joanna writes pricing pages the way she does. 
  • 4 templates and worksheets to help you research, plan and draft your pricing page.
  • PLUS! The Copyhackers Closer Page framework.

And after 10x Pricing Pages, you’ll write with 10x the confidence because you:

  • Know how to re-use existing customer research to plan a high-converting pricing page.
  • Run quick and easy pricing page audits (lesson 4).
  • Focus on the one component that carries such massive weight in how your marketing does or does not convert – and is always, allllllllways overlooked (don’t let this be you!).
  • Master “CCPO” to identify opportunities to optimize your pricing page control.
  • Use 3 simple “Lizard Brain” techniques to plan a pricing page that can help you boost conversions fast.
  • Proactively solve for mobile on your pricing page, so you can improve your ROAS.
  • Use one optimization strategy to almost instantly increase your click rate and reduce your page’s exit rate.
  • Confidently recommend tier names for your pricing page.
  • Leverage a proven headline shortcut to write a winning pricing page headline (lesson 2 in the Writing module).
  • Write fully optimized line item bullets for your pricing tables, so your prospect knows what they get AND why they should want it.
  • Replace conversion-killing placeholder copy on your pricing page with ROI-boosting messages.
  • Write the “switching” subhead your prospect needs to see to overcome anxieties that are preventing them from saying “yes” to your offer.
  • Know what you must edit OUT and IN so your prospect will believe that everything they’re doing is right.
  • Use one teensy piece of conversion-boosting copy you should add to every pricing table you write, because it can instantly increase your prospect’s desire for the tier you most want to sell.

Plus you get a full 7 days to test-drive it all, risk-free.

Help your prospect confidently say “Get the company credit card now. We need this software STAT!!!”

In 10x Pricing Pages for SaaS and Apps, you’ll see the strategic, step-by-step process you can use to convert new users on autopilot, including:
And take a full 7 days to test-drive your course, risk-free.