And Master the Fundamentals of Persuasion Copy with
10x Landing Pages


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Get the strategic, step-by-step training that can turn prospects into paying students, with 10x Pricing Pages for Course Creators.

What should you do the next time you stare at your too-quiet Stripe account wondering “why, oh why aren’t students jumping to join my best course yet”?

Answer: Load up 10x Pricing Pages for Course Creators and optimize the Helsinki outta your course’s pricing table. So it can convert prospects into students like your always-on, 24/7 sales person.

Dramatic confidence improvement or your money back.

Get the training that’s trusted to uplevel careers at Fortune 500s and startups alike, including:

“But wait… I sell courses. I don’t actually have a pricing page.”

Sure, it’s true. If you’re selling: 

… an exclusive coaching program for career-minded folks…

… or a community membership for social media managers… 

… or the master gardening course you lovingly spent three years crafting, so you could get the training on peony care perfect… 

Then, yup, your “pricing page” is actually just part of your sales page – typically a table with two to three tiers.

But think about it:

That teensy table is quite literally the path – or blockade – to your Stripe ping-ing with sales.

The buttons in that table are just one – sometimes two – clicks away from the moment your prospective student excitedly grabs their credit card. Or bounces off your site, never to be seen again.

And that’s why:

Like Alec Baldwin in Glengarry Glen Ross, your pricing table should always. be. closing.

Because if your pricing table isn’t closing, then it isn’t converting.

And that hurts your bottom line.

So if your course’s pricing table is trying to close sales on a little more than a prayer to your Stripe account, then you’ll love this comprehensive pricing page training crafted specifically for course creators. 

Inside this training, you’ll get templates, worksheets, frameworks, formulas, processes and repeatable techniques to research, plan, write, edit and optimize your pricing page. So you can craft a strategic pricing table. And transform the “is this course really worth it?” prospect into the “I gotta grab my credit card NOW!” purchaser. No prayers to Mother Stripe required.

From the CEO who coined the term conversion copywriting:

Joanna Wiebe is the CEO of Copyhackers – where marketers of all stripes learn how to be the most profitable person in the room.

As the original conversion copywriter, she’s driven multi-millions in revenue writing copy for the likes of Metalab, Shopify, Huel, BT, Tesco and Wistia. That’s why she’s been invited to teach conversion copy on 100+ international stages and to sales and marketing teams at Google and Amazon. 

Joanna Wiebe, the original conversion copywriter that will teach you how to write headlines


“How long before I start seeing results?”

… and answers to other smart questions:

The easy answer is:

Much faster than with everyone’s not-so-favorite trial and error approach.

Our students have seen huge lifts in conversion rates, signups, sales, and more after only watching a handful of videos.

That said, how quickly you see results will depend on certain business factors – things like: whether or not you’ve found product-market fit, whether or not you’re actively marketing, how many subscribers you have, etc.

For example, an established course creator actively driving plenty of high-quality traffic to their pricing page could see results shortly after publishing pricing table optimizations.

On the other hand, a brand-new community membership site with less than 1000 visitors per month may need a few months to see results from a new pricing table.

Regardless of where you are now, 10x Pricing Pages shows you exactly what steps to take with your copy to get to that next growth stage in your business – in a surprisingly short timeframe.

Not here. Our goal is to give you the highest possible ROI right out of the gate – ideally within hours or days.

That means, we don’t hold your lessons hostage, dripping new modules out over weeks or months.

You get FULL access to everything in 10x Pricing Pages the second you wrap up your enrollment on the next page.

No waiting. No slow-drip BS.

If you don’t feel like you’re any closer to writing winning copy, simply send an email to within 7 days of joining and we’ll refund every dollar of your initial payment.

You can check out securely online using your favorite credit card, Google Pay, Apple Pay or Paypal.

You’ll get: 

  • Instant access to 5 modules featuring 72 bite-size lessons, each averaging 5 minutes in length (with transcripts). 
  • Industry-specific training for course and program creators.
  • Dozens of over-the-shoulder tutorials, so you can see what, how and WHY Joanna writes pricing pages the way she does. 
  • 4 templates and worksheets to help you research, plan and draft your pricing page.
  • PLUS! The Closer Page framework, so you can draft your pricing table fast.

And after 10x Pricing Pages, you’ll write with 10x the confidence because you:

  • Know how to re-use existing customer research to plan a high-converting pricing page.
  • Run quick and easy pricing page audits (lesson 4).
  • Focus on the one component that carries such massive weight in how your marketing does or does not convert – and is always, allllllllways overlooked (don’t let this be you!).
  • Master “CCPO” to identify opportunities to optimize your pricing page control.
  • Use 3 simple “Lizard Brain” techniques to plan a pricing page that can help you boost conversions fast.
  • Proactively solve for mobile on your pricing page, so you can improve your ROAS.
  • Use one optimization strategy to almost instantly increase your click rate and reduce your page’s exit rate.
  • Confidently recommend tier names for your pricing page.
  • Leverage a proven headline shortcut to write a winning pricing page headline (lesson 2 in the Writing module).
  • Write fully optimized line item bullets for your pricing tables, so your prospect knows what they get AND why they should want it.
  • Replace conversion-killing placeholder copy on your pricing page with ROI-boosting messages.
  • Write the “switching” subhead your prospect needs to see to overcome anxieties that are preventing them from saying “yes” to your offer.
  • Know what you must edit OUT and IN so your prospect will believe that everything they’re doing is right.
  • Use one teensy piece of conversion-boosting copy you should add to every pricing table you write, because it can instantly increase your prospect’s desire for the tier you most want to sell.

Plus you get a full 7 days to test-drive it all, risk-free.

Help your prospective students confidently say “yup, count me in.”

In 10x Pricing Pages for Course Creators, you’ll see the strategic, step-by-step process you can use to convert new students on autopilot, including:
And take a full 7 days to test-drive your course, risk-free.