And Master the Fundamentals of Persuasion Copy with
10x Landing Pages


Save 15% on 10x Emails now. And finally send emails that get the “yes”.

See how to make your CMO giddy to greenlight every headline you write, with Master of Headlines.

Get the step-by-step process you need to confidently write winning headlines fast. No guessing required. 

Get the training that’s trusted to uplevel careers at Fortune 500s and startups alike, including:

What if you could make Google happy, make the marketing team happy and - most importantly - make distracted visitors actually pay attention?

Your headline is the most important copy you will ever write. 

So if you’re just writing one or two headline options for a page… 

If you’re gazing at the blank doc, wondering where headlines even come from…

Or if you’re writing ten thousand headlines but they’re ALL TOTAL GARBAGE (and not getting better)…

Then you’re missing a critical opportunity to grab your distracted reader’s attention AND actually make them want what you’re offering.

So if you’ve got just 3 hours to give THIS ENTIRE YEAR to learning one thing…

You should give those 3 hours to mastering headlines. 

Your visitors will thank you. 

Your bottom line will thank you.

YOU will thank you. 

Inside Master of Headlines, you’ll see the step-by-step process you need to write winning headlines fast. Without guessing. And without staring at your blank Google doc for an hour before you feel “ready” to start writing.

From the CEO who coined the term conversion copywriting:

Joanna Wiebe is the CEO of Copyhackers – where marketers of all stripes learn how to be the most profitable person in the room.

As the original conversion copywriter, she’s driven multi-millions in revenue writing copy for the likes of Metalab, Shopify, Huel, BT, Tesco and Wistia. That’s why she’s been invited to teach conversion copy on 100+ international stages and to sales and marketing teams at Google and Amazon. 

Joanna Wiebe, the original conversion copywriter that will teach you how to write headlines


“How long before I start seeing results?”

… and answers to other smart questions:

The easy answer is:

Much faster than with everyone’s not-so-favorite trial and error approach.

Our students have seen huge lifts in confidence, conversion rates, signups, sales, and more after only watching a handful of videos.

That said, how quickly you see results will depend on certain business factors – things like: whether or not you’ve found product-market fit, whether or not you’re actively marketing, how many subscribers you have, etc.

For example, an ecommerce brand actively driving high-quality traffic to their website could see results shortly after publishing their home page headline.

On the other hand, a brand-new small business with less than 1000 website visitors per month may need a few months to see results from a new headline.

Regardless of where you are now, Master of Headlines shows you exactly what steps to take with your copy to get to that next growth stage in your business – in a surprisingly short timeframe.

Not here. Our goal is to give you the highest possible ROI right out of the gate – ideally within hours or days.

That means, we don’t hold your lessons hostage, dripping new modules out over weeks or months.

You get FULL access to everything in Master of Headlines the second you wrap up your enrollment on the next page.

No waiting. No slow-drip BS.

If you don’t feel like you’re any closer to writing winning copy, simply send an email to within 7 days of joining and we’ll refund every dollar of your initial payment.

You can check out securely online using your favorite credit card, Google Pay, Apple Pay or Paypal.

You’ll get: 

  • Instant access to 23 step-by-step lessons, each averaging 5 minutes in length (with transcripts). 
  • Dozens of over-the-shoulder tutorials, so you can see what, how and WHY Joanna writes headlines the way she does. 
  • 9 headline prompts, so you can move from zero to 100 headlines fast.
  • 11 “Get Going Groups”, to push your headlines to a place where your CMO can actually give the greenlight.
  • A quick start guide with a sample project and voice of customer data, so you can start applying your new knowledge (even if you don’t have an active project to work on).
  • PLUS! An extra headline formulas lesson with even more formulas and prompts to help you write winning headlines.

And after Master of Headlines, you’ll write headlines a CMO can happily greenlight because you:

  • Know the surprisingly simple way to write 100 headlines fast.
  • Use the “Feature Not A Bug” method you can use to turn one-star reviews into five-star headlines.
  • Know the best way to increase your chances of headline awesomeness.
  • Use a simple “writer’s block-busting” technique when you’re struggling to knock through a bunch of headlines.
  • Know how to write an out-of-this-world-incredible headline, inspired by martians and robots and maybe even the Wright Brothers (yup, really!).
  • Think of yourself as an always-on copywriter so you can write stronger headlines.
  • Use one quick trick to ensure your headline works on the page (before the designer produces mockups).
  • Know what you should always do to make sure your headline works brilliantly with the copy that follows.
  • Use the 8 Headline Sweeps on every headline you write (this can help you catch duds before they go live!).

Plus you get a full 7 days to test-drive it all, risk-free.

The quality of your headline is the measure of your marketing skills. Shouldn’t you be sure your skills measure up?

In Master of Headlines, you’ll see the simple process you need to write winning headlines fast, including:
And take a full 7 days to test-drive your course, risk-free.

People who bought this also grabbed these courses.

Joanna Wiebe
73 lessons 7.5 hours
Joanna Wiebe
24 lessons 3.3 hours